Daily Papers

This study discusses the critical issues of Virtual Try-On in contemporary e-commerce and the prospective metaverse, emphasizing the challenges of preserving intricate texture details and distinctive features of the target person and the clothes in various scenarios, such as clothing texture and identity characteristics like tattoos or accessories. In addition to the fidelity of the synthesized images, the efficiency of the synthesis process presents a significant hurdle. Various existing approaches are explored, highlighting the limitations and unresolved aspects, e.g., identity information omission, uncontrollable artifacts, and low synthesis speed. It then proposes a novel diffusion-based solution that addresses garment texture preservation and user identity retention during virtual try-on. The proposed network comprises two primary modules - a warping module aligning clothing with individual features and a try-on module refining the attire and generating missing parts integrated with a mask-aware post-processing technique ensuring the integrity of the individual's identity. It demonstrates impressive results, surpassing the state-of-the-art in speed by nearly 20 times during inference, with superior fidelity in qualitative assessments. Quantitative evaluations confirm comparable performance with the recent SOTA method on the VITON-HD and Dresscode datasets.

Diffusion-based editing has rapidly evolved from curated inpainting tools into general-purpose editors spanning text-guided instruction following, mask-localized edits, drag-based geometric manipulation, exemplar transfer, and training-free composition systems. Despite strong empirical progress, the field lacks a unified treatment of core desiderata that govern practical usability: controllability (how precisely and continuously the user can specify an edit), faithfulness to user intent (semantic alignment to instructions), semantic consistency (preservation of identity and non-target content), locality (containment of changes), and perceptual quality (artifact suppression and detail retention). This paper provides a theoretical and empirical analysis of general diffusion-based image editing, connecting diverse paradigms through a common view of editing as guided transport on a learned image manifold. We first formalize editing as an operator induced by a conditional reverse-time generative process and define task-agnostic metrics capturing instruction adherence, region preservation, semantic consistency, and stability under repeated edits. We then develop theory describing edit dynamics under (i) noise-injection and denoising transport, (ii) inversion-and-edit pipelines and the propagation of inversion errors, and (iii) locality constraints implemented via masked guidance or hard constraints. Under mild Lipschitz assumptions on the learned score or flow field, we derive bounds connecting guidance strength and inversion error to measurable deviations in non-target regions, and we characterize accumulation effects under iterative multi-turn editing. Empirically, we benchmark representative paradigms.

Identity-conditioned diffusion models enable high-quality and identity-consistent face generation, but they also raise severe privacy concerns, as models may continue to synthesize individuals despite their right to be forgotten. While machine unlearning has been extensively studied for concept and data removal, identity unlearning remains largely unexplored, particularly in models conditioned directly on identity embeddings rather than text prompts. In this work, we study identity unlearning in Arc2Face, a state-of-the-art identity-conditioned latent diffusion model for face generation, and introduce Proximity-guided Identity Unlearning (PIU), an anchor-guided framework for identity unlearning. Specifically, we formulate identity removal as an identity replacement objective that reassigns the source identity to a selected anchor identity in the learned identity space, and we complement it with a proximity-based anchor selection strategy motivated by the geometry of ArcFace representations. We further show that effective unlearning can be achieved through localized fine-tuning of a small subset of identity-sensitive cross-attention layers. Experiments across multiple target identities show that our framework effectively suppresses generation of the target identity while preserving realism and identity consistency for retained identities, as validated by improved performance on unlearning and image-quality metrics, together with qualitative evaluation. The source code for the PIU identity unlearning framework is made publicly available at https://github.com/edgarcancinoe/piu-unlearning.

Multimodal large language models (MLLMs) can memorize identity-specific facts about people in their fine-tuning data, creating privacy risks when a person requests deletion. Existing MLLM unlearning methods often assume access to retain images or ground-truth answers during deletion, which is unrealistic in many practical scenarios. We study identity unlearning when retain images are unavailable at deletion time. Our analysis shows that identity and visual-perception questions occupy distinct regions in fine-tuned hidden states and are organized differently: identity questions cluster by person, whereas perception questions cluster by question type. This suggests that identity knowledge can be suppressed without erasing general visual perception. Building on this observation, we propose AIM, a two-stage method that anchors an identity-forgetting target with a universal visual prompt and then matches the vision encoder to that target under a Fisher-based constraint. Extensive experiments show that AIM achieves competitive identity forgetting while preserving non-deleted identities, prior knowledge, and visual perception on the same images.

Machine unlearning aims to erase data from a model as if the latter never saw them during training. While existing approaches unlearn information from complete or partial access to the training data, this access can be limited over time due to privacy regulations. Currently, no setting or benchmark exists to probe the effectiveness of unlearning methods in such scenarios. To fill this gap, we propose a novel task we call One-Shot Unlearning of Personal Identities (1-SHUI) that evaluates unlearning models when the training data is not available. We focus on unlearning identity data, which is specifically relevant due to current regulations requiring personal data deletion after training. To cope with data absence, we expect users to provide a portraiting picture to aid unlearning. We design requests on CelebA, CelebA-HQ, and MUFAC with different unlearning set sizes to evaluate applicable methods in 1-SHUI. Moreover, we propose MetaUnlearn, an effective method that meta-learns to forget identities from a single image. Our findings indicate that existing approaches struggle when data availability is limited, especially when there is a dissimilarity between the provided samples and the training data. Source code available at https://github.com/tdemin16/one-shui.

Authorship identification has proven unsettlingly effective in inferring the identity of the author of an unsigned document, even when sensitive personal information has been carefully omitted. In the digital era, individuals leave a lasting digital footprint through their written content, whether it is posted on social media, stored on their employer's computers, or located elsewhere. When individuals need to communicate publicly yet wish to remain anonymous, there is little available to protect them from unwanted authorship identification. This unprecedented threat to privacy is evident in scenarios such as whistle-blowing. Proposed defenses against authorship identification attacks primarily aim to obfuscate one's writing style, thereby making it unlinkable to their pre-existing writing, while concurrently preserving the original meaning and grammatical integrity. The presented work offers a comprehensive review of the advancements in this research area spanning over the past two decades and beyond. It emphasizes the methodological frameworks of modification and generation-based strategies devised to evade authorship identification attacks, highlighting joint efforts from the differential privacy community. Limitations of current research are discussed, with a spotlight on open challenges and potential research avenues.

User churn, characterized by customers ending their relationship with a business, has profound economic consequences across various Business-to-Customer scenarios. For numerous system-to-user actions, such as promotional discounts and retention campaigns, predicting potential churners stands as a primary objective. In volatile sectors like fantasy sports, unpredictable factors such as international sports events can influence even regular spending habits. Consequently, while transaction history and user-product interaction are valuable in predicting churn, they demand deep domain knowledge and intricate feature engineering. Additionally, feature development for churn prediction systems can be resource-intensive, particularly in production settings serving 200m+ users, where inference pipelines largely focus on feature engineering. This paper conducts an exhaustive study on predicting user churn using historical data. We aim to create a model forecasting customer churn likelihood, facilitating businesses in comprehending attrition trends and formulating effective retention plans. Our approach treats churn prediction as multivariate time series classification, demonstrating that combining user activity and deep neural networks yields remarkable results for churn prediction in complex business-to-customer contexts.

Current approaches to lifelong personalization operationalize relevance through semantic proximity, causing them to miss essential user information from topically unrelated interactions. To address this gap, we introduce LUCid, a benchmark designed to measure situational user-centric relevance in personalization. The benchmark consists of 1,936 realistic queries paired with interaction histories from up to 500 sessions. Across multiple architectures, our experiments show significant performance collapse when relevant context must be surfaced from semantically distant history: retrieval recall drops to near zero on the hardest instances, and response alignment remains near 50% even for state-of-the-art models such as Gemini-3-Flash, GPT-5.4, and Claude Haiku. These results expose a fundamental mismatch between the notion of relevance encoded by current systems and the situational relevance required for personalization, with direct implications for robustness and safety when critical user attributes remain undetected. LUCid enables the systematic evaluation of whether current models can surface situationally-relevant user information from previous interactions, and serves as a step toward realigning personalization with user-centered relevance.

Names are deeply tied to human identity. They can serve as markers of individuality, cultural heritage, and personal history. However, using names as a core indicator of identity can lead to over-simplification of complex identities. When interacting with LLMs, user names are an important point of information for personalisation. Names can enter chatbot conversations through direct user input (requested by chatbots), as part of task contexts such as CV reviews, or as built-in memory features that store user information for personalisation. We study biases associated with names by measuring cultural presumptions in the responses generated by LLMs when presented with common suggestion-seeking queries, which might involve making assumptions about the user. Our analyses demonstrate strong assumptions about cultural identity associated with names present in LLM generations across multiple cultures. Our work has implications for designing more nuanced personalisation systems that avoid reinforcing stereotypes while maintaining meaningful customisation.

Large Language Models (LLMs) excel in diverse tasks such as text generation, data analysis, and software development, making them indispensable across domains like education, business, and creative industries. However, the rapid proliferation of LLMs (with over 560 companies developing or deploying them as of 2024) has raised concerns about their originality and trustworthiness. A notable issue, termed identity confusion, has emerged, where LLMs misrepresent their origins or identities. This study systematically examines identity confusion through three research questions: (1) How prevalent is identity confusion among LLMs? (2) Does it arise from model reuse, plagiarism, or hallucination? (3) What are the security and trust-related impacts of identity confusion? To address these, we developed an automated tool combining documentation analysis, self-identity recognition testing, and output similarity comparisons--established methods for LLM fingerprinting--and conducted a structured survey via Credamo to assess its impact on user trust. Our analysis of 27 LLMs revealed that 25.93% exhibit identity confusion. Output similarity analysis confirmed that these issues stem from hallucinations rather than replication or reuse. Survey results further highlighted that identity confusion significantly erodes trust, particularly in critical tasks like education and professional use, with declines exceeding those caused by logical errors or inconsistencies. Users attributed these failures to design flaws, incorrect training data, and perceived plagiarism, underscoring the systemic risks posed by identity confusion to LLM reliability and trustworthiness.

Modern recommender systems face a critical challenge in complying with privacy regulations like the 'right to be forgotten': removing a user's data without disrupting recommendations for others. Traditional unlearning methods address this by partial model updates, but introduce propagation bias--where unlearning one user's data distorts recommendations for behaviorally similar users, degrading system accuracy. While retraining eliminates bias, it is computationally prohibitive for large-scale systems. To address this challenge, we propose CRAGRU, a novel framework leveraging Retrieval-Augmented Generation (RAG) for efficient, user-specific unlearning that mitigates bias while preserving recommendation quality. CRAGRU decouples unlearning into distinct retrieval and generation stages. In retrieval, we employ three tailored strategies designed to precisely isolate the target user's data influence, minimizing collateral impact on unrelated users and enhancing unlearning efficiency. Subsequently, the generation stage utilizes an LLM, augmented with user profiles integrated into prompts, to reconstruct accurate and personalized recommendations without needing to retrain the entire base model. Experiments on three public datasets demonstrate that CRAGRU effectively unlearns targeted user data, significantly mitigating unlearning bias by preventing adverse impacts on non-target users, while maintaining recommendation performance comparable to fully trained original models. Our work highlights the promise of RAG-based architectures for building robust and privacy-preserving recommender systems. The source code is available at: https://github.com/zhanghaichao520/LLM_rec_unlearning.

Learning user representations is a vital technique toward effective user modeling and personalized recommender systems. Existing approaches often derive an individual set of model parameters for each task by training on separate data. However, the representation of the same user potentially has some commonalities, such as preference and personality, even in different tasks. As such, these separately trained representations could be suboptimal in performance as well as inefficient in terms of parameter sharing. In this paper, we delve on research to continually learn user representations task by task, whereby new tasks are learned while using partial parameters from old ones. A new problem arises since when new tasks are trained, previously learned parameters are very likely to be modified, and as a result, an artificial neural network (ANN)-based model may lose its capacity to serve for well-trained previous tasks forever, this issue is termed catastrophic forgetting. To address this issue, we present Conure the first continual, or lifelong, user representation learner -- i.e., learning new tasks over time without forgetting old ones. Specifically, we propose iteratively removing less important weights of old tasks in a deep user representation model, motivated by the fact that neural network models are usually over-parameterized. In this way, we could learn many tasks with a single model by reusing the important weights, and modifying the less important weights to adapt to new tasks. We conduct extensive experiments on two real-world datasets with nine tasks and show that Conure largely exceeds the standard model that does not purposely preserve such old "knowledge", and performs competitively or sometimes better than models which are trained either individually for each task or simultaneously by merging all task data.

Large Language Models (LLMs) can memorize and reveal personal information, raising concerns regarding compliance with the EU's GDPR, particularly the Right to Be Forgotten (RTBF). Existing machine unlearning methods assume the data to forget is already known but do not address how to identify which individual-fact associations are stored in the model. Privacy auditing techniques typically operate at the population level or target a small set of identifiers, limiting applicability to individual-level data inquiries. We introduce WikiMem, a dataset of over 5,000 natural language canaries covering 243 human-related properties from Wikidata, and a model-agnostic metric to quantify human-fact associations in LLMs. Our approach ranks ground-truth values against counterfactuals using calibrated negative log-likelihood across paraphrased prompts. We evaluate 200 individuals across 15 LLMs (410M-70B parameters), showing that memorization correlates with subject web presence and model scale. We provide a foundation for identifying memorized personal data in LLMs at the individual level, enabling the dynamic construction of forget sets for machine unlearning and RTBF requests.

The ability to synthesize personalized group photos and specify the positions of each identity offers immense creative potential. While such imagery can be visually appealing, it presents significant challenges for existing technologies. A persistent issue is identity (ID) leakage, where injected facial features interfere with one another, resulting in low face resemblance, incorrect positioning, and visual artifacts. Existing methods suffer from limitations such as the reliance on segmentation models, increased runtime, or a high probability of ID leakage. To address these challenges, we propose ID-Patch, a novel method that provides robust association between identities and 2D positions. Our approach generates an ID patch and ID embeddings from the same facial features: the ID patch is positioned on the conditional image for precise spatial control, while the ID embeddings integrate with text embeddings to ensure high resemblance. Experimental results demonstrate that ID-Patch surpasses baseline methods across metrics, such as face ID resemblance, ID-position association accuracy, and generation efficiency. Project Page is: https://byteaigc.github.io/ID-Patch/

Drawing on recent advancements in diffusion models for text-to-image generation, identity-preserved personalization has made significant progress in accurately capturing specific identities with just a single reference image. However, existing methods primarily integrate reference images within the text embedding space, leading to a complex entanglement of image and text information, which poses challenges for preserving both identity fidelity and semantic consistency. To tackle this challenge, we propose Infinite-ID, an ID-semantics decoupling paradigm for identity-preserved personalization. Specifically, we introduce identity-enhanced training, incorporating an additional image cross-attention module to capture sufficient ID information while deactivating the original text cross-attention module of the diffusion model. This ensures that the image stream faithfully represents the identity provided by the reference image while mitigating interference from textual input. Additionally, we introduce a feature interaction mechanism that combines a mixed attention module with an AdaIN-mean operation to seamlessly merge the two streams. This mechanism not only enhances the fidelity of identity and semantic consistency but also enables convenient control over the styles of the generated images. Extensive experimental results on both raw photo generation and style image generation demonstrate the superior performance of our proposed method.

Agentic LLMs with web search change the threat model for text anonymization: weak contextual cues can become cross-referenceable evidence for re-identification, yet those same details also carry downstream analytic value of the text. Existing defenses either remove explicit identifiers, perturb text for formal privacy, or test rewritten text against non-web inference models, leaving underexplored the operating region between resistance to agentic web-search re-identification and utility retention. We introduce AURA (Anonymization with Utility-Retention Adaptation), an LLM-powered mask-reconstruct framework that decouples privacy localization from utility-preserving reconstruction and selects candidates with adversarial privacy and utility-retention checks. We evaluate AURA on real-user interview transcripts using re-identification attacks carried out by web-search agents, along with a utility evaluation based on interviewee-profile facts, codebook facts, and the joint contextual utility grid. Our results show that AURA improves the privacy-utility frontier by using adaptive privacy scope to strengthen resistance to agentic re-identification and using a mask-reconstruct anonymization method to better preserve contextual utility under fixed privacy scope.

Rich user behavior data has been proven to be of great value for Click-Through Rate (CTR) prediction applications, especially in industrial recommender, search, or advertising systems. However, it's non-trivial for real-world systems to make full use of long-term user behaviors due to the strict requirements of online serving time. Most previous works adopt the retrieval-based strategy, where a small number of user behaviors are retrieved first for subsequent attention. However, the retrieval-based methods are sub-optimal and would cause more or less information losses, and it's difficult to balance the effectiveness and efficiency of the retrieval algorithm. In this paper, we propose SDIM (Sampling-based Deep Interest Modeling), a simple yet effective sampling-based end-to-end approach for modeling long-term user behaviors. We sample from multiple hash functions to generate hash signatures of the candidate item and each item in the user behavior sequence, and obtain the user interest by directly gathering behavior items associated with the candidate item with the same hash signature. We show theoretically and experimentally that the proposed method performs on par with standard attention-based models on modeling long-term user behaviors, while being sizable times faster. We also introduce the deployment of SDIM in our system. Specifically, we decouple the behavior sequence hashing, which is the most time-consuming part, from the CTR model by designing a separate module named BSE (behavior Sequence Encoding). BSE is latency-free for the CTR server, enabling us to model extremely long user behaviors. Both offline and online experiments are conducted to demonstrate the effectiveness of SDIM. SDIM now has been deployed online in the search system of Meituan APP.

We present RecoWorld, a blueprint for building simulated environments tailored to agentic recommender systems. Such environments give agents a proper training space where they can learn from errors without impacting real users. RecoWorld distinguishes itself with a dual-view architecture: a simulated user and an agentic recommender engage in multi-turn interactions aimed at maximizing user retention. The user simulator reviews recommended items, updates its mindset, and when sensing potential user disengagement, generates reflective instructions. The agentic recommender adapts its recommendations by incorporating these user instructions and reasoning traces, creating a dynamic feedback loop that actively engages users. This process leverages the exceptional reasoning capabilities of modern LLMs. We explore diverse content representations within the simulator, including text-based, multimodal, and semantic ID modeling, and discuss how multi-turn RL enables the recommender to refine its strategies through iterative interactions. RecoWorld also supports multi-agent simulations, allowing creators to simulate the responses of targeted user populations. It marks an important first step toward recommender systems where users and agents collaboratively shape personalized information streams. We envision new interaction paradigms where "user instructs, recommender responds," jointly optimizing user retention and engagement.

As large language models (LLMs) become increasingly integrated into daily applications, it is essential to ensure they operate fairly across diverse user demographics. In this work, we show that LLMs suffer from personalization bias, where their performance is impacted when they are personalized to a user's identity. We quantify personalization bias by evaluating the performance of LLMs along two axes - safety and utility. We measure safety by examining how benign LLM responses are to unsafe prompts with and without personalization. We measure utility by evaluating the LLM's performance on various tasks, including general knowledge, mathematical abilities, programming, and reasoning skills. We find that various LLMs, ranging from open-source models like Llama (Touvron et al., 2023) and Mistral (Jiang et al., 2023) to API-based ones like GPT-3.5 and GPT-4o (Ouyang et al., 2022), exhibit significant variance in performance in terms of safety-utility trade-offs depending on the user's identity. Finally, we discuss several strategies to mitigate personalization bias using preference tuning and prompt-based defenses.

The rapid development of diffusion models has triggered diverse applications. Identity-preserving text-to-image generation (ID-T2I) particularly has received significant attention due to its wide range of application scenarios like AI portrait and advertising. While existing ID-T2I methods have demonstrated impressive results, several key challenges remain: (1) It is hard to maintain the identity characteristics of reference portraits accurately, (2) The generated images lack aesthetic appeal especially while enforcing identity retention, and (3) There is a limitation that cannot be compatible with LoRA-based and Adapter-based methods simultaneously. To address these issues, we present ID-Aligner, a general feedback learning framework to enhance ID-T2I performance. To resolve identity features lost, we introduce identity consistency reward fine-tuning to utilize the feedback from face detection and recognition models to improve generated identity preservation. Furthermore, we propose identity aesthetic reward fine-tuning leveraging rewards from human-annotated preference data and automatically constructed feedback on character structure generation to provide aesthetic tuning signals. Thanks to its universal feedback fine-tuning framework, our method can be readily applied to both LoRA and Adapter models, achieving consistent performance gains. Extensive experiments on SD1.5 and SDXL diffusion models validate the effectiveness of our approach. Project Page: \url{https://idaligner.github.io/}

Personalized generation in T2I diffusion models aims to naturally incorporate individual user preferences into the generation process with minimal user intervention. However, existing studies primarily rely on prompt-level modeling with large-scale models, often leading to inaccurate personalization due to the limited input token capacity of T2I diffusion models. To address these limitations, we propose DrUM, a novel method that integrates user profiling with a transformer-based adapter to enable personalized generation through condition-level modeling in the latent space. DrUM demonstrates strong performance on large-scale datasets and seamlessly integrates with open-source text encoders, making it compatible with widely used foundation T2I models without requiring additional fine-tuning.

Self-disclosure, while being common and rewarding in social media interaction, also poses privacy risks. In this paper, we take the initiative to protect the user-side privacy associated with online self-disclosure through identification and abstraction. We develop a taxonomy of 19 self-disclosure categories, and curate a large corpus consisting of 4.8K annotated disclosure spans. We then fine-tune a language model for identification, achieving over 75% in Token F_1. We further conduct a HCI user study, with 82\% of participants viewing the model positively, highlighting its real world applicability. Motivated by the user feedback, we introduce the task of self-disclosure abstraction. We experiment with both one-span abstraction and three-span abstraction settings, and explore multiple fine-tuning strategies. Our best model can generate diverse abstractions that moderately reduce privacy risks while maintaining high utility according to human evaluation.

Effective user representations are pivotal in personalized advertising. However, stringent constraints on training throughput, serving latency, and memory, often limit the complexity and input feature set of online ads ranking models. This challenge is magnified in extensive systems like Meta's, which encompass hundreds of models with diverse specifications, rendering the tailoring of user representation learning for each model impractical. To address these challenges, we present Scaling User Modeling (SUM), a framework widely deployed in Meta's ads ranking system, designed to facilitate efficient and scalable sharing of online user representation across hundreds of ads models. SUM leverages a few designated upstream user models to synthesize user embeddings from massive amounts of user features with advanced modeling techniques. These embeddings then serve as inputs to downstream online ads ranking models, promoting efficient representation sharing. To adapt to the dynamic nature of user features and ensure embedding freshness, we designed SUM Online Asynchronous Platform (SOAP), a latency free online serving system complemented with model freshness and embedding stabilization, which enables frequent user model updates and online inference of user embeddings upon each user request. We share our hands-on deployment experiences for the SUM framework and validate its superiority through comprehensive experiments. To date, SUM has been launched to hundreds of ads ranking models in Meta, processing hundreds of billions of user requests daily, yielding significant online metric gains and improved infrastructure efficiency.

Information ecosystems increasingly shape how people internalize exposure to adverse digital experiences, raising concerns about the long-term consequences for information health. In modern search and recommendation systems, ranking and personalization policies play a central role in shaping such exposure and its long-term effects on users. To study these effects in a controlled setting, we present FrameRef, a large-scale dataset of 1,073,740 systematically reframed claims across five framing dimensions: authoritative, consensus, emotional, prestige, and sensationalist, and propose a simulation-based framework for modeling sequential information exposure and reinforcement dynamics characteristic of ranking and recommendation systems. Within this framework, we construct framing-sensitive agent personas by fine-tuning language models with framing-conditioned loss attenuation, inducing targeted biases while preserving overall task competence. Using Monte Carlo trajectory sampling, we show that small, systematic shifts in acceptance and confidence can compound over time, producing substantial divergence in cumulative information health trajectories. Human evaluation further confirms that FrameRef's generated framings measurably affect human judgment. Together, our dataset and framework provide a foundation for systematic information health research through simulation, complementing and informing responsible human-centered research. We release FrameRef, code, documentation, human evaluation data, and persona adapter models at https://github.com/infosenselab/frameref.

User profile modeling plays a key role in personalized systems, as it requires building accurate profiles and updating them with new information. In this paper, we present two high-quality open-source user profile datasets: one for profile construction and another for profile updating. These datasets offer a strong basis for evaluating user profile modeling techniques in dynamic settings. We also show a methodology that uses large language models (LLMs) to tackle both profile construction and updating. Our method uses a probabilistic framework to predict user profiles from input text, allowing for precise and context-aware profile generation. Our experiments demonstrate that models like Mistral-7b and Llama2-7b perform strongly in both tasks. LLMs improve the precision and recall of the generated profiles, and high evaluation scores confirm the effectiveness of our approach.

The objective of digital forgetting is, given a model with undesirable knowledge or behavior, obtain a new model where the detected issues are no longer present. The motivations for forgetting include privacy protection, copyright protection, elimination of biases and discrimination, and prevention of harmful content generation. Effective digital forgetting has to be effective (meaning how well the new model has forgotten the undesired knowledge/behavior), retain the performance of the original model on the desirable tasks, and be scalable (in particular forgetting has to be more efficient than retraining from scratch on just the tasks/data to be retained). This survey focuses on forgetting in large language models (LLMs). We first provide background on LLMs, including their components, the types of LLMs, and their usual training pipeline. Second, we describe the motivations, types, and desired properties of digital forgetting. Third, we introduce the approaches to digital forgetting in LLMs, among which unlearning methodologies stand out as the state of the art. Fourth, we provide a detailed taxonomy of machine unlearning methods for LLMs, and we survey and compare current approaches. Fifth, we detail datasets, models and metrics used for the evaluation of forgetting, retaining and runtime. Sixth, we discuss challenges in the area. Finally, we provide some concluding remarks.

Human interaction with the external world fundamentally involves the exchange of personal memory, whether with other individuals, websites, applications, or, in the future, AI agents. A significant portion of this interaction is redundant, requiring users to repeatedly provide the same information across different contexts. Existing solutions, such as browser-stored credentials, autofill mechanisms, and unified authentication systems, have aimed to mitigate this redundancy by serving as intermediaries that store and retrieve commonly used user data. The advent of large language models (LLMs) presents an opportunity to redefine memory management through an AI-native paradigm: SECOND ME. SECOND ME acts as an intelligent, persistent memory offload system that retains, organizes, and dynamically utilizes user-specific knowledge. By serving as an intermediary in user interactions, it can autonomously generate context-aware responses, prefill required information, and facilitate seamless communication with external systems, significantly reducing cognitive load and interaction friction. Unlike traditional memory storage solutions, SECOND ME extends beyond static data retention by leveraging LLM-based memory parameterization. This enables structured organization, contextual reasoning, and adaptive knowledge retrieval, facilitating a more systematic and intelligent approach to memory management. As AI-driven personal agents like SECOND ME become increasingly integrated into digital ecosystems, SECOND ME further represents a critical step toward augmenting human-world interaction with persistent, contextually aware, and self-optimizing memory systems. We have open-sourced the fully localizable deployment system at GitHub: https://github.com/Mindverse/Second-Me.

The rise of personalized generative models raises a central question: how should we evaluate identity preservation? Given a reference image (e.g., one's pet), we expect the generated image to retain precise details attached to the subject's identity. However, current generative evaluation metrics emphasize the overall semantic similarity between the reference and the output, and overlook these fine-grained discriminative details. We introduce Finer-Personalization Rank, an evaluation protocol tailored to identity preservation. Instead of pairwise similarity, Finer-Personalization Rank adopts a ranking view: it treats each generated image as a query against an identity-labeled gallery consisting of visually similar real images. Retrieval metrics (e.g., mean average precision) measure performance, where higher scores indicate that identity-specific details (e.g., a distinctive head spot) are preserved. We assess identity at multiple granularities -- from fine-grained categories (e.g., bird species, car models) to individual instances (e.g., re-identification). Across CUB, Stanford Cars, and animal Re-ID benchmarks, Finer-Personalization Rank more faithfully reflects identity retention than semantic-only metrics and reveals substantial identity drift in several popular personalization methods. These results position the gallery-based protocol as a principled and practical evaluation for personalized generation.

We show that large language models can be used to perform at-scale deanonymization. With full Internet access, our agent can re-identify Hacker News users and Anthropic Interviewer participants at high precision, given pseudonymous online profiles and conversations alone, matching what would take hours for a dedicated human investigator. We then design attacks for the closed-world setting. Given two databases of pseudonymous individuals, each containing unstructured text written by or about that individual, we implement a scalable attack pipeline that uses LLMs to: (1) extract identity-relevant features, (2) search for candidate matches via semantic embeddings, and (3) reason over top candidates to verify matches and reduce false positives. Compared to classical deanonymization work (e.g., on the Netflix prize) that required structured data, our approach works directly on raw user content across arbitrary platforms. We construct three datasets with known ground-truth data to evaluate our attacks. The first links Hacker News to LinkedIn profiles, using cross-platform references that appear in the profiles. Our second dataset matches users across Reddit movie discussion communities; and the third splits a single user's Reddit history in time to create two pseudonymous profiles to be matched. In each setting, LLM-based methods substantially outperform classical baselines, achieving up to 68% recall at 90% precision compared to near 0% for the best non-LLM method. Our results show that the practical obscurity protecting pseudonymous users online no longer holds and that threat models for online privacy need to be reconsidered.

While Large language models (LLMs) incorporate user personalization signals to improve usability and helpfulness, they increasingly shift from providing balanced, informative responses toward optimizing for user satisfaction when conditioned on personal context such as conversation history, inferred preferences, and user profiles. Specifically, we identify three emerging risks: (1) irrelevant personalization, where models reference personal information in unnecessary contexts; (2) preference narrowing, where models reinforce informational echo chambers; and (3) sycophantic bias, where models agree excessively with user opinions. As a result, models may reference personal information in contexts where it is unnecessary, inadvertently collapse response diversity, or agree excessively with user opinions. Despite the growing use of personalization in AI assistants, there has been limited systematic evaluation of its potential side effects. To bridge this gap, we propose PRISK, a dynamic evaluation framework with automated data generation and tailored metrics that uncovers systematic limitations in current LLM personalization and how personalized information shapes its responses. Our empirical analysis across 13 LLMs demonstrates the presence of user profiles and retrieved memories consistently exacerbates biases, resulting in an average drop of 45.9% in irrelevant personalization, 41.7% in preference narrowing and 61.7% in sycophantic bias.

Existing large language model (LLM) based memory systems apply universal, static policies that overlook a fundamental reality: the contexts that are worth storing in memory are different across users. This misalignment wastes limited memory budget on transient interactions while failing to preserve critical context for long horizon tasks. To address this gap, we investigate an underexplored question: can LLM based memory systems learn personalized memory policies? We introduce PerMemBench, the first benchmark for evaluating personalized memory systems, featuring multi year, multi domain interaction histories across diverse user personas. We further present the first empirical study of memory personalization, proposing session level storage gating, a lightweight framework that selectively bypasses memory operations for transient sessions. Our study confirms that personalization yields substantial retention gains under perfect gating, yet reveals that accurate gating remains an open and critical challenge.

Although Multimodal Large Language Models (MLLMs) have achieved remarkable progress across many domains, their training on large-scale multimodal datasets raises serious privacy concerns, making effective machine unlearning increasingly necessary. However, existing benchmarks mainly focus on static or short-sequence settings, offering limited support for evaluating continual privacy deletion requests in realistic deployments. To bridge this gap, we introduce ICU-Bench, a continual multimodal unlearning benchmark built on privacy-critical document data. ICU-Bench contains 1,000 privacy-sensitive profiles from two document domains, medical reports and labor contracts, with 9,500 images, 16,000 question-answer pairs, and 100 forget tasks. Additionally, new continual unlearning metrics are introduced, facilitating a comprehensive analysis of forgetting effectiveness, historical forgetting preservation, retained utility, and stability throughout the continual unlearning process. Through extensive experiments with representative unlearning methods on ICU-Bench, we show that existing methods generally struggle in continual settings and exhibit clear limitations in balancing forgetting quality, utility preservation, and scalability over long task sequences. These findings highlight the need for multimodal unlearning methods explicitly designed for continual privacy deletion.

Conversational assistants are increasingly integrating long-term memory with large language models (LLMs). This persistence of memories, e.g., the user is vegetarian, can enhance personalization in future conversations. However, the same persistence can also introduce safety risks that have been largely overlooked. Hence, we introduce PersistBench to measure the extent of these safety risks. We identify two long-term memory-specific risks: cross-domain leakage, where LLMs inappropriately inject context from the long-term memories; and memory-induced sycophancy, where stored long-term memories insidiously reinforce user biases. We evaluate 18 frontier and open-source LLMs on our benchmark. Our results reveal a surprisingly high failure rate across these LLMs - a median failure rate of 53% on cross-domain samples and 97% on sycophancy samples. To address this, our benchmark encourages the development of more robust and safer long-term memory usage in frontier conversational systems.

Long-horizon multimodal agents should remember not only what happened but also who participated. This capability depends on linking recurring faces, voices, names, person-associated objects, events, and social relations to consistent identities over time. Existing long-video and multimodal-agent benchmarks measure broad memory question answering, but they do not isolate the ability to maintain recurring person identities and reason over their cross-time relations. We introduce ICM-Bench (Identity-Centric Memory Benchmark), which, to the best of our knowledge, is the first benchmark specifically designed to evaluate identity-centric reasoning over long video memories in multimodal agents. The benchmark contains 839 synthetic clips spanning 141 minutes and 1,217 open-ended questions about six recurring adults in a one-year life album. A theme-configurable pipeline generates the video collection and associates each question with its target identities and traceable supporting evidence. We compare direct caption-memory baselines, memory-augmented agents, and graph-retrieval systems. Gemini 3.1 Pro achieves the highest overall accuracy of 74.0%, yet its score falls to 60.3% on questions that require long-term identity profiles. The results show that current systems recover many event-level memories but remain less reliable when evidence must be accumulated around a stable person.

Mobile applications are widely used for online services sharing a large amount of personal data online. One-time authentication techniques such as passwords and physiological biometrics (e.g., fingerprint, face, and iris) have their own advantages but also disadvantages since they can be stolen or emulated, and do not prevent access to the underlying device, once it is unlocked. To address these challenges, complementary authentication systems based on behavioural biometrics have emerged. The goal is to continuously profile users based on their interaction with the mobile device. However, existing behavioural authentication schemes are not (i) user-agnostic meaning that they cannot dynamically handle changes in the user-base without model re-training, or (ii) do not scale well to authenticate millions of users. In this paper, we present AuthentiSense, a user-agnostic, scalable, and efficient behavioural biometrics authentication system that enables continuous authentication and utilizes only motion patterns (i.e., accelerometer, gyroscope and magnetometer data) while users interact with mobile apps. Our approach requires neither manually engineered features nor a significant amount of data for model training. We leverage a few-shot learning technique, called Siamese network, to authenticate users at a large scale. We perform a systematic measurement study and report the impact of the parameters such as interaction time needed for authentication and n-shot verification (comparison with enrollment samples) at the recognition stage. Remarkably, AuthentiSense achieves high accuracy of up to 97% in terms of F1-score even when evaluated in a few-shot fashion that requires only a few behaviour samples per user (3 shots). Our approach accurately authenticates users only after 1 second of user interaction. For AuthentiSense, we report a FAR and FRR of 0.023 and 0.057, respectively.

Recent studies have proposed unified user modeling frameworks that leverage user behavior data from various applications. Many of them benefit from utilizing users' behavior sequences as plain texts, representing rich information in any domain or system without losing generality. Hence, a question arises: Can language modeling for user history corpus help improve recommender systems? While its versatile usability has been widely investigated in many domains, its applications to recommender systems still remain underexplored. We show that language modeling applied directly to task-specific user histories achieves excellent results on diverse recommendation tasks. Also, leveraging additional task-agnostic user histories delivers significant performance benefits. We further demonstrate that our approach can provide promising transfer learning capabilities for a broad spectrum of real-world recommender systems, even on unseen domains and services.

User modeling is critical for developing personalized services in industry. A common way for user modeling is to learn user representations that can be distinguished by their interests or preferences. In this work, we focus on developing universal user representation model. The obtained universal representations are expected to contain rich information, and be applicable to various downstream applications without further modifications (e.g., user preference prediction and user profiling). Accordingly, we can be free from the heavy work of training task-specific models for every downstream task as in previous works. In specific, we propose Self-supervised User Modeling Network (SUMN) to encode behavior data into the universal representation. It includes two key components. The first one is a new learning objective, which guides the model to fully identify and preserve valuable user information under a self-supervised learning framework. The other one is a multi-hop aggregation layer, which benefits the model capacity in aggregating diverse behaviors. Extensive experiments on benchmark datasets show that our approach can outperform state-of-the-art unsupervised representation methods, and even compete with supervised ones.

Text-to-image (T2I) models generate realistic likenesses of some individuals when prompted with their names, raising privacy concerns. However, distinguishing whether a generated face is memorized or fabricated currently requires ground-truth photos, access to training data, or white-box access to model internals, limiting applicability. We introduce a fully black-box behavioral probe that distinguishes between these regimes while requiring no reference photos or prior knowledge of training data. To benchmark this task, we present the NAMESAKES dataset of over one thousand names and faces of public figures spanning a wide range of fame levels, along with perturbed, less famous names. Experiments on state-of-the-art T2I models show that our probe substantially predicts identity memorization and separates memorized from unrecognized names, with further insights into differences across model families.

Sensitive inferences and user re-identification are major threats to privacy when raw sensor data from wearable or portable devices are shared with cloud-assisted applications. To mitigate these threats, we propose mechanisms to transform sensor data before sharing them with applications running on users' devices. These transformations aim at eliminating patterns that can be used for user re-identification or for inferring potentially sensitive activities, while introducing a minor utility loss for the target application (or task). We show that, on gesture and activity recognition tasks, we can prevent inference of potentially sensitive activities while keeping the reduction in recognition accuracy of non-sensitive activities to less than 5 percentage points. We also show that we can reduce the accuracy of user re-identification and of the potential inference of gender to the level of a random guess, while keeping the accuracy of activity recognition comparable to that obtained on the original data.

AI-assisted coding increasingly translates informal user intent into executable software, yet coding requests often contain ambiguities that recur in user-specific ways across tasks and sessions. Existing disambiguation methods typically address each ambiguous request in isolation within the current coding session, often through eliciting additional clarification. However, whether resolved session history from the same user can serve as memory for resolving recurring personalized ambiguity in a newly opened session remains underexplored. We formulate personalized ambiguity adaptation as a new task: given a user's previously resolved coding sessions and a new ambiguous request, an assistant should identify the recurring ambiguity pattern, produce the intended executable solution, and minimize clarification. To benchmark this task, we introduce CAPA, which characterizes personalized coding ambiguity through six mechanisms and injects these mechanisms into unambiguous executable tasks using a controlled three-stage generation pipeline. CAPA contains 600 coding sessions across 60 balanced user--ambiguity cells, including 300 held-out evaluation sessions. We evaluate 12 recent LLMs under no-history and same-user-history conditions using executable success, first-turn success, and turns-to-completion. Our analyses examine task difficulty, user identity, and memory-based history use, and we further propose same-user history gating as a lightweight inference-time method. CAPA provides a foundation for developing long-term coding assistants that better align generated code with user intent while reducing repeated clarification.

Digital identity is unsolved: after many years of research there is still no trusted communication over the Internet. To provide identity within the context of mutual distrust, this paper presents a blockchain-based digital identity solution. Without depending upon a single trusted third party, the proposed solution achieves passport-level legally valid identity. This solution for making identities Self-Sovereign, builds on a generic provable claim model for which attestations of truth from third parties need to be collected. The claim model is then shown to be both blockchain structure and proof method agnostic. Four different implementations in support of these two claim model properties are shown to offer sub-second performance for claim creation and claim verification. Through the properties of Self-Sovereign Identity, legally valid status and acceptable performance, our solution is considered to be fit for adoption by the general public.

With the explosive growth of deep learning applications and increasing privacy concerns, the right to be forgotten has become a critical requirement in various AI industries. For example, given a facial recognition system, some individuals may wish to remove their personal data that might have been used in the training phase. Unfortunately, deep neural networks sometimes unexpectedly leak personal identities, making this removal challenging. While recent machine unlearning algorithms aim to enable models to forget specific data, we identify an unintended utility drop-correlation collapse-in which the essential correlations between image features and true labels weaken during the forgetting process. To address this challenge, we propose Distribution-Level Feature Distancing (DLFD), a novel method that efficiently forgets instances while preserving task-relevant feature correlations. Our method synthesizes data samples by optimizing the feature distribution to be distinctly different from that of forget samples, achieving effective results within a single training epoch. Through extensive experiments on facial recognition datasets, we demonstrate that our approach significantly outperforms state-of-the-art machine unlearning methods in both forgetting performance and model utility preservation.

A rapidly growing number of applications rely on a small set of closed-source language models (LMs). This dependency might introduce novel security risks if LMs develop self-recognition capabilities. Inspired by human identity verification methods, we propose a novel approach for assessing self-recognition in LMs using model-generated "security questions". Our test can be externally administered to keep track of frontier models as it does not require access to internal model parameters or output probabilities. We use our test to examine self-recognition in ten of the most capable open- and closed-source LMs currently publicly available. Our extensive experiments found no empirical evidence of general or consistent self-recognition in any examined LM. Instead, our results suggest that given a set of alternatives, LMs seek to pick the "best" answer, regardless of its origin. Moreover, we find indications that preferences about which models produce the best answers are consistent across LMs. We additionally uncover novel insights on position bias considerations for LMs in multiple-choice settings.

Anonymization is often assumed to protect privacy once explicit identifiers are removed, because re-identification has historically required specialized expertise, tailored algorithms, and manual corroboration. We show that LLM-based agents weaken this barrier: by combining scattered, individually non-identifying cues with public evidence, they reconstruct real-world identities, sometimes even during benign tasks. We evaluate this risk across three settings -- classical linkage incidents, a controlled benchmark (InferLink) that varies fingerprint type, task framing, and attacker knowledge, and open-ended human--AI interaction traces. In the sparsest regime of the Netflix Prize deanonymization setting, agents reconstruct 79.2\% of identities, against 56.0\% for a classical matching baseline; on InferLink, they link individuals even without an explicit re-identification request, and more often once one is given. In redacted human--AI interaction traces, agents further resolve anonymized profiles to specific individuals by corroborating contextual cues with public evidence. These findings suggest that privacy evaluations for agentic systems should measure not only what information is accessed or disclosed, but also what identities can be inferred.

With the rapid advancement of 2D generative models, preserving subject identity while enabling diverse editing has emerged as a critical research focus. Existing methods typically face inherent trade-offs between identity preservation and personalized manipulation. We introduce FlexIP, a novel framework that decouples these objectives through two dedicated components: a Personalization Adapter for stylistic manipulation and a Preservation Adapter for identity maintenance. By explicitly injecting both control mechanisms into the generative model, our framework enables flexible parameterized control during inference through dynamic tuning of the weight adapter. Experimental results demonstrate that our approach breaks through the performance limitations of conventional methods, achieving superior identity preservation while supporting more diverse personalized generation capabilities (Project Page: https://flexip-tech.github.io/flexip/).

We study the right to be forgotten (GDPR Art. 17) for large language models and frame unlearning as a reproducible systems problem. Our approach treats training as a deterministic program and logs a minimal per-microbatch record (ordered ID hash, RNG seed, learning-rate value, optimizer-step counter, and accumulation boundary). Under a pinned stack and deterministic kernels, replaying the training tail while filtering only the forget closure yields the same parameters as training on the retain set (bit-identical in the training dtype) when preconditions hold. To meet latency and availability constraints, we add complementary paths: (i) exact reverts of recent steps via micro-checkpoints or dense per-step deltas, (ii) cohort-scoped adapter deletion when the base is frozen, and (iii) a curvature-guided anti-update followed by a short retain-tune, audit-gated with escalation to exact replay. We report storage/latency budgets and a toy artifact validating mechanics; in a controlled run that satisfies the preconditions we demonstrate byte-identical equality of model and optimizer states.

Machine unlearning aims to remove the influence of specific training data from a model without requiring full retraining. This capability is crucial for ensuring privacy, safety, and regulatory compliance. Therefore, verifying whether a model has truly forgotten target data is essential for maintaining reliability and trustworthiness. However, existing evaluation methods often assess forgetting at the level of individual inputs. This approach may overlook residual influence present in semantically similar examples. Such influence can compromise privacy and lead to indirect information leakage. We propose REMIND (Residual Memorization In Neighborhood Dynamics), a novel evaluation method aiming to detect the subtle remaining influence of unlearned data and classify whether the data has been effectively forgotten. REMIND analyzes the model's loss over small input variations and reveals patterns unnoticed by single-point evaluations. We show that unlearned data yield flatter, less steep loss landscapes, while retained or unrelated data exhibit sharper, more volatile patterns. REMIND requires only query-based access, outperforms existing methods under similar constraints, and demonstrates robustness across different models, datasets, and paraphrased inputs, making it practical for real-world deployment. By providing a more sensitive and interpretable measure of unlearning effectiveness, REMIND provides a reliable framework to assess unlearning in language models. As a result, REMIND offers a novel perspective on memorization and unlearning.

As we shift more of our lives into the virtual domain, the volume of data shared on the web keeps increasing and presents a threat to our privacy. This works contributes to the understanding of privacy implications of such data sharing by analysing how well people are recognisable in social media data. To facilitate a systematic study we define a number of scenarios considering factors such as how many heads of a person are tagged and if those heads are obfuscated or not. We propose a robust person recognition system that can handle large variations in pose and clothing, and can be trained with few training samples. Our results indicate that a handful of images is enough to threaten users' privacy, even in the presence of obfuscation. We show detailed experimental results, and discuss their implications.

Large Language Models (LLMs), pre-trained on massive text corpora, exhibit remarkable human-level language understanding, reasoning, and decision-making abilities. However, they tend to memorize unwanted information, such as private or copyrighted content, raising significant privacy and legal concerns. Unlearning has emerged as a promising solution, but existing methods face a significant challenge of over-forgetting. This issue arises because they indiscriminately suppress the generation of all the tokens in forget samples, leading to a substantial loss of model utility. To overcome this challenge, we introduce the Targeted Information Forgetting (TIF) framework, which consists of (1) a flexible targeted information identifier designed to differentiate between unwanted words (UW) and general words (GW) in the forget samples, and (2) a novel Targeted Preference Optimization approach that leverages Logit Preference Loss to unlearn unwanted information associated with UW and Preservation Loss to retain general information in GW, effectively improving the unlearning process while mitigating utility degradation. Extensive experiments on the TOFU and MUSE benchmarks demonstrate that the proposed TIF framework enhances unlearning effectiveness while preserving model utility and achieving state-of-the-art results.

Memory-augmented conversational agents enable personalized interactions using long-term user memory and have gained substantial traction. However, existing benchmarks primarily focus on whether agents can recall and apply user information, while overlooking whether such personalization is used appropriately. In fact, agents may overuse personal information, producing responses that feel forced, intrusive, or socially inappropriate to users. We refer to this issue as over-personalization. In this work, we formalize over-personalization into three types: Irrelevance, Repetition, and Sycophancy, and introduce OP-Bench a benchmark of 1,700 verified instances constructed from long-horizon dialogue histories. Using OP-Bench, we evaluate multiple large language models and memory-augmentation methods, and find that over-personalization is widespread when memory is introduced. Further analysis reveals that agents tend to retrieve and over-attend to user memories even when unnecessary. To address this issue, we propose Self-ReCheck, a lightweight, model-agnostic memory filtering mechanism that mitigates over-personalization while preserving personalization performance. Our work takes an initial step toward more controllable and appropriate personalization in memory-augmented dialogue systems.

Recent advancements in image customization exhibit a wide range of application prospects due to stronger customization capabilities. However, since we humans are more sensitive to faces, a significant challenge remains in preserving consistent identity while avoiding identity confusion with multi-reference images, limiting the identity scalability of customization models. To address this, we present UMO, a Unified Multi-identity Optimization framework, designed to maintain high-fidelity identity preservation and alleviate identity confusion with scalability. With "multi-to-multi matching" paradigm, UMO reformulates multi-identity generation as a global assignment optimization problem and unleashes multi-identity consistency for existing image customization methods generally through reinforcement learning on diffusion models. To facilitate the training of UMO, we develop a scalable customization dataset with multi-reference images, consisting of both synthesised and real parts. Additionally, we propose a new metric to measure identity confusion. Extensive experiments demonstrate that UMO not only improves identity consistency significantly, but also reduces identity confusion on several image customization methods, setting a new state-of-the-art among open-source methods along the dimension of identity preserving. Code and model: https://github.com/bytedance/UMO

Machine unlearning aims to eliminate the influence of sensitive data on a model. In the real world, unlearning requests arrive continually, which gives rise to two challenges. First, an unlearning intervention may redistribute target-related computation across remaining pathways, allowing previously forgotten knowledge to re-emerge. Second, repeated unlearning interventions may progressively reduce the model capacity needed to preserve retained utility. To address these challenges, we propose the Trajectory-guided Forget-Recover Network (TFR-Net). TFR-Net tracks channel-level risk across requests. It separates persistent target-related channels from transient hotspots and suppresses only the persistent ones. TFR-Net also recovers model capacity by reactivating dormant channels. These channels make strong contributions to retained utility and show low current and historical forget risk. The recovery is accepted only when retained-utility degradation remains within a predefined tolerance. Experiments on four datasets show that TFR-Net consistently achieves a more favorable trade-off between unlearning effectiveness and retained utility than representative baselines.

User Modeling plays an essential role in industry. In this field, task-agnostic approaches, which generate general-purpose representation applicable to diverse downstream user cognition tasks, is a promising direction being more valuable and economical than task-specific representation learning. With the rapid development of Internet service platforms, user behaviors have been accumulated continuously. However, existing general-purpose user representation researches have little ability for full-life cycle modeling on extremely long behavior sequences since user registration. In this study, we propose a novel framework called full- Life cycle User Representation Model (LURM) to tackle this challenge. Specifically, LURM consists of two cascaded sub-models: (I) Bag-of-Interests (BoI) encodes user behaviors in any time period into a sparse vector with super-high dimension (e.g., 10^5); (II) Self-supervised Multi-anchor Encoder Network (SMEN) maps sequences of BoI features to multiple low-dimensional user representations. Specially, SMEN achieves almost lossless dimensionality reduction, benefiting from a novel multi-anchor module which can learn different aspects of user interests. Experiments on several benchmark datasets show that our approach outperforms state-of-the-art general-purpose representation methods.

In today's assistant landscape, personalisation enhances interactions, fosters long-term relationships, and deepens engagement. However, many systems struggle with retaining user preferences, leading to repetitive user requests and disengagement. Furthermore, the unregulated and opaque extraction of user preferences in industry applications raises significant concerns about privacy and trust, especially in regions with stringent regulations like Europe. In response to these challenges, we propose a long-term memory system for voice assistants, structured around predefined categories. This approach leverages Large Language Models to efficiently extract, store, and retrieve preferences within these categories, ensuring both personalisation and transparency. We also introduce a synthetic multi-turn, multi-session conversation dataset (CarMem), grounded in real industry data, tailored to an in-car voice assistant setting. Benchmarked on the dataset, our system achieves an F1-score of .78 to .95 in preference extraction, depending on category granularity. Our maintenance strategy reduces redundant preferences by 95% and contradictory ones by 92%, while the accuracy of optimal retrieval is at .87. Collectively, the results demonstrate the system's suitability for industrial applications.

Large language models may encode sensitive information or outdated knowledge that needs to be removed, to ensure responsible and compliant model responses. Unlearning has emerged as an efficient alternative to full retraining, aiming to remove specific knowledge while preserving overall model utility. Existing evaluations of unlearning methods focus on (1) the extent of forgetting of the target knowledge (forget set) and (2) maintaining performance on the retain set (i.e., utility). However, these evaluations overlook an important usability aspect: users may still want the model to leverage the removed information if it is re-introduced in the prompt. In a systematic evaluation of six state-of-the-art unlearning methods, we find that they consistently impair such contextual utility. To address this, we augment unlearning objectives with a plug-in term that preserves the model's ability to use forgotten knowledge when it is present in context. Extensive experiments demonstrate that our approach restores contextual utility to near original levels while still maintaining effective forgetting and retain-set utility.

Large Language Models (LLMs) increasingly use persistent memory from past interactions to enhance personalization and task performance. However, this memory introduces critical risks when sensitive information is revealed in inappropriate contexts. We present CIMemories, a benchmark for evaluating whether LLMs appropriately control information flow from memory based on task context. CIMemories uses synthetic user profiles with over 100 attributes per user, paired with diverse task contexts in which each attribute may be essential for some tasks but inappropriate for others. Our evaluation reveals that frontier models exhibit up to 69% attribute-level violations (leaking information inappropriately), with lower violation rates often coming at the cost of task utility. Violations accumulate across both tasks and runs: as usage increases from 1 to 40 tasks, GPT-5's violations rise from 0.1% to 9.6%, reaching 25.1% when the same prompt is executed 5 times, revealing arbitrary and unstable behavior in which models leak different attributes for identical prompts. Privacy-conscious prompting does not solve this - models overgeneralize, sharing everything or nothing rather than making nuanced, context-dependent decisions. These findings reveal fundamental limitations that require contextually aware reasoning capabilities, not just better prompting or scaling.

Effective recommendation systems rely on capturing user preferences, often requiring incorporating numerous features such as universally unique identifiers (UUIDs) of entities. However, the exceptionally high cardinality of UUIDs poses a significant challenge in terms of model degradation and increased model size due to sparsity. This paper presents two innovative techniques to address the challenge of high cardinality in recommendation systems. Specifically, we propose a bag-of-words approach, combined with layer sharing, to substantially decrease the model size while improving performance. Our techniques were evaluated through offline and online experiments on Uber use cases, resulting in promising results demonstrating our approach's effectiveness in optimizing recommendation systems and enhancing their overall performance.

With the rapid improvement in the general capabilities of LLMs, LLM personalization, i.e., how to build LLM systems that can generate personalized responses or services that are tailored to distinct user personas, has become an increasingly important research and engineering problem. However, unlike many new challenging benchmarks being released for evaluating the general/reasoning capabilities, the lack of high-quality benchmarks for evaluating LLM personalization greatly hinders progress in this field. To address this, we introduce PersonaFeedback, a new benchmark that directly evaluates LLMs' ability to provide personalized responses given pre-defined user personas and queries. Unlike existing benchmarks that require models to infer implicit user personas from historical interactions, PersonaFeedback decouples persona inference from personalization, focusing on evaluating the model's ability to generate responses tailored to explicit personas. PersonaFeedback consists of 8298 human-annotated test cases, which are categorized into easy, medium, and hard tiers based on the contextual complexity of the user personas and the difficulty in distinguishing subtle differences between two personalized responses. We conduct comprehensive evaluations across a wide range of models. The empirical results reveal that even state-of-the-art LLMs that can solve complex real-world reasoning tasks could fall short on the hard tier of PersonaFeedback where even human evaluators may find the distinctions challenging. Furthermore, we conduct an in-depth analysis of failure modes across various types of systems, demonstrating that the current retrieval-augmented framework should not be seen as a de facto solution for personalization tasks. All benchmark data, annotation protocols, and the evaluation pipeline will be publicly available to facilitate future research on LLM personalization.

Multimodal large language models (MLLMs) exhibit strong vision--language capabilities but may also memorize and disclose sensitive information. Machine unlearning seeks to remove designated knowledge without retraining from scratch while preserving general utility. Existing privacy-oriented benchmarks primarily adopt profile-level deletion, whereas practical requests are often finer grained: a model should forget a specified attribute while retaining non-sensitive information about the same identity. We therefore introduce attribute-level MLLM unlearning as a finer-grained task and construct a benchmark spanning long-text, numeric, and short-text targets, multiple forget ratios, and diverse question types. Our evaluation reveals that target and retained attributes share identity-specific and visual evidence, making selective forgetting susceptible to residual leakage or collateral degradation; accordingly, existing methods exhibit unstable forgetting--retention trade-offs in this setting. To address this challenge, we propose Causal Localization and Retain-Aware Projection (CLRP), a lightweight training-free framework. CLRP uses activation patching to identify the layer that causally mediates target-attribute disclosure, then applies a retain-aware projection that removes the target-attribute subspace while preserving same-identity evidence. Experiments across multiple widely used MLLMs with distinct architectures and parameter scales demonstrate the effectiveness of CLRP.

Recommender systems play a central role in numerous real-life applications, yet evaluating their performance remains a significant challenge due to the gap between offline metrics and online behaviors. Given the scarcity and limits (e.g., privacy issues) of real user data, we introduce SimUSER, an agent framework that serves as believable and cost-effective human proxies. SimUSER first identifies self-consistent personas from historical data, enriching user profiles with unique backgrounds and personalities. Then, central to this evaluation are users equipped with persona, memory, perception, and brain modules, engaging in interactions with the recommender system. SimUSER exhibits closer alignment with genuine humans than prior work, both at micro and macro levels. Additionally, we conduct insightful experiments to explore the effects of thumbnails on click rates, the exposure effect, and the impact of reviews on user engagement. Finally, we refine recommender system parameters based on offline A/B test results, resulting in improved user engagement in the real world.

Long-term memory enables large language model (LLM) agents to support personalized and sustained interactions. However, most work on personalized agents prioritizes utility and user experience, treating memory as a neutral component and largely overlooking its safety implications. In this paper, we reveal intent legitimation, a previously underexplored safety failure in personalized agents, where benign personal memories bias intent inference and cause models to legitimize inherently harmful queries. To study this phenomenon, we introduce PS-Bench, a benchmark designed to identify and quantify intent legitimation in personalized interactions. Across multiple memory-augmented agent frameworks and base LLMs, personalization increases attack success rates by 15.8%-243.7% relative to stateless baselines. We further provide mechanistic evidence for intent legitimation from internal representations space, and propose a lightweight detection-reflection method that effectively reduces safety degradation. Overall, our work provides the first systematic exploration and evaluation of intent legitimation as a safety failure mode that naturally arises from benign, real-world personalization, highlighting the importance of assessing safety under long-term personal context. WARNING: This paper may contain harmful content.

Large language models (LLMs) are increasingly being used in user-facing applications, from providing medical consultations to job interview advice. Recent research suggests that these models are becoming increasingly proficient at inferring identity information about the author of a piece of text from linguistic patterns as subtle as the choice of a few words. However, little is known about how LLMs use this information in their decision-making in real-world applications. We perform the first comprehensive analysis of how identity markers present in a user's writing bias LLM responses across five different high-stakes LLM applications in the domains of medicine, law, politics, government benefits, and job salaries. We find that LLMs are extremely sensitive to markers of identity in user queries and that race, gender, and age consistently influence LLM responses in these applications. For instance, when providing medical advice, we find that models apply different standards of care to individuals of different ethnicities for the same symptoms; we find that LLMs are more likely to alter answers to align with a conservative (liberal) political worldview when asked factual questions by older (younger) individuals; and that LLMs recommend lower salaries for non-White job applicants and higher salaries for women compared to men. Taken together, these biases mean that the use of off-the-shelf LLMs for these applications may cause harmful differences in medical care, foster wage gaps, and create different political factual realities for people of different identities. Beyond providing an analysis, we also provide new tools for evaluating how subtle encoding of identity in users' language choices impacts model decisions. Given the serious implications of these findings, we recommend that similar thorough assessments of LLM use in user-facing applications are conducted before future deployment.

Video identity customization seeks to produce high-fidelity videos that maintain consistent identity and exhibit significant dynamics based on users' reference images. However, existing approaches face two key challenges: identity degradation over extended video length and reduced dynamics during training, primarily due to their reliance on traditional self-reconstruction training with static images. To address these issues, we introduce MagicID, a novel framework designed to directly promote the generation of identity-consistent and dynamically rich videos tailored to user preferences. Specifically, we propose constructing pairwise preference video data with explicit identity and dynamic rewards for preference learning, instead of sticking to the traditional self-reconstruction. To address the constraints of customized preference data, we introduce a hybrid sampling strategy. This approach first prioritizes identity preservation by leveraging static videos derived from reference images, then enhances dynamic motion quality in the generated videos using a Frontier-based sampling method. By utilizing these hybrid preference pairs, we optimize the model to align with the reward differences between pairs of customized preferences. Extensive experiments show that MagicID successfully achieves consistent identity and natural dynamics, surpassing existing methods across various metrics.

Empowering large language models with long-term memory is crucial for building agents that adapt to users' evolving needs. However, prior evaluations typically interleave preference-related dialogues with irrelevant conversations, reducing the task to needle-in-a-haystack retrieval while ignoring relationships between events that drive the evolution of user preferences. Such settings overlook a fundamental characteristic of real-world personalization: preferences emerge gradually and accumulate across interactions within noisy contexts. To bridge this gap, we introduce PERMA, a benchmark designed to evaluate persona consistency over time beyond static preference recall. Additionally, we incorporate (1) text variability and (2) linguistic alignment to simulate erratic user inputs and individual idiolects in real-world data. PERMA consists of temporally ordered interaction events spanning multiple sessions and domains, with preference-related queries inserted over time. We design both multiple-choice and interactive tasks to probe the model's understanding of persona along the interaction timeline. Experiments demonstrate that by linking related interactions, advanced memory systems can extract more precise preferences and reduce token consumption, outperforming traditional semantic retrieval of raw dialogues. Nevertheless, they still struggle to maintain a coherent persona across temporal depth and cross-domain interference, highlighting the need for more robust personalized memory management in agents. Our code and data are open-sourced at https://github.com/PolarisLiu1/PERMA.

Privacy-preserving methods for personalizing large language models (LLMs) are relatively under-explored. There are two schools of thought on this topic: (1) generating personalized outputs by personalizing the input prompt through retrieval augmentation from the user's personal information (RAG-based methods), and (2) parameter-efficient fine-tuning of LLMs per user that considers efficiency and space limitations (PEFT-based methods). This paper presents the first systematic comparison between two approaches on a wide range of personalization tasks using seven diverse datasets. Our results indicate that RAG-based and PEFT-based personalization methods on average yield 14.92% and 1.07% improvements over the non-personalized LLM, respectively. We find that combining RAG with PEFT elevates these improvements to 15.98%. Additionally, we identify a positive correlation between the amount of user data and PEFT's effectiveness, indicating that RAG is a better choice for cold-start users (i.e., user's with limited personal data).

Recent advancements in text-to-image generation have spurred interest in personalized human image generation, which aims to create novel images featuring specific human identities as reference images indicate. Although existing methods achieve high-fidelity identity preservation, they often struggle with limited multi-ID usability and inadequate facial editability. We present DynamicID, a tuning-free framework supported by a dual-stage training paradigm that inherently facilitates both single-ID and multi-ID personalized generation with high fidelity and flexible facial editability. Our key innovations include: 1) Semantic-Activated Attention (SAA), which employs query-level activation gating to minimize disruption to the original model when injecting ID features and achieve multi-ID personalization without requiring multi-ID samples during training. 2) Identity-Motion Reconfigurator (IMR), which leverages contrastive learning to effectively disentangle and re-entangle facial motion and identity features, thereby enabling flexible facial editing. Additionally, we have developed a curated VariFace-10k facial dataset, comprising 10k unique individuals, each represented by 35 distinct facial images. Experimental results demonstrate that DynamicID outperforms state-of-the-art methods in identity fidelity, facial editability, and multi-ID personalization capability.

Machine unlearning aims to selectively remove the influence of specific training samples to satisfy privacy regulations such as the GDPR's 'Right to be Forgotten'. However, many existing methods require access to the data being removed, exposing it to membership inference attacks and potential misuse of Personally Identifiable Information (PII). We address this critical challenge by proposing Shadow Unlearning, a novel paradigm of approximate unlearning, that performs machine unlearning on anonymized forget data without exposing PII. We further propose a novel privacy-preserving framework, Neuro-Semantic Projector Unlearning (NSPU) to achieve Shadow unlearning. To evaluate our method, we compile Multi-domain Fictitious Unlearning (MuFU) forget set across five diverse domains and introduce an evaluation stack to quantify the trade-off between knowledge retention and unlearning effectiveness. Experimental results on various LLMs show that NSPU achieves superior unlearning performance, preserves model utility, and enhances user privacy. Additionally, the proposed approach is at least 10 times more computationally efficient than standard unlearning approaches. Our findings foster a new direction for privacy-aware machine unlearning that balances data protection and model fidelity.

Marketers spend billions of dollars on advertisements, but to what end? At purchase time, if customers cannot recognize the brand for which they saw an ad, the money spent on the ad is essentially wasted. Despite its importance in marketing, until now, there has been no study on the memorability of ads in the ML literature. All previous memorability studies have been conducted on short-term recall on specific content types like object and action videos. On the other hand, the advertising industry only cares about long-term memorability, and ads are almost always highly multimodal. Therefore, we release the first memorability dataset, LAMDBA, consisting of 1749 participants and 2205 ads covering 276 brands. Running statistical tests over different participant subpopulations and ad types, we find many interesting insights into what makes an ad memorable, e.g., fast-moving ads are more memorable than those with slower scenes; people who use ad-blockers remember a lower number of ads than those who don't. Next, we present a novel model, Henry, to predict the memorability of a content which achieves state-of-the-art performance across all prominent literature memorability datasets. Henry shows strong generalization performance with better results in 0-shot on unseen datasets. Finally, with the intent of memorable ad generation, we present a scalable method to build a high-quality memorable ad generation model by leveraging automatically annotated data. Our approach, SEED (Self rEwarding mEmorability Modeling), starts with a language model trained on LAMBDA as seed data and progressively trains the LLM to generate more memorable ads. We show that the generated advertisements have 44\% higher memorability scores than the original ads. Further, we release a large-scale ad dataset, UltraLAMBDA, consisting of 5 million ads with their automatically-assigned memorability scores.

Personalized agents that interact with users over long periods must maintain persistent memory across sessions and update it as circumstances change. However, existing benchmarks predominantly frame long-term memory evaluation as fact retrieval from past conversations, providing limited insight into agents' ability to consolidate memory over time or handle frequent knowledge updates. We introduce Memora, a long-term memory benchmark spanning weeks to months long user conversations. The benchmark evaluates three memory-grounded tasks: remembering, reasoning, and recommending. To ensure data quality, we employ automated memory-grounding checks and human evaluation. We further introduce Forgetting-Aware Memory Accuracy (FAMA), a metric that penalizes reliance on obsolete or invalidated memory when evaluating long-term memory. Evaluations of four LLMs and six memory agents reveal frequent reuse of invalid memories and failures to reconcile evolving memories. Memory agents offer marginal improvements, exposing shortcomings in long-term memory for personalized agents.

Personal digital data is a critical asset, and governments worldwide have enforced laws and regulations to protect data privacy. Data users have been endowed with the right to be forgotten of their data. In the course of machine learning (ML), the forgotten right requires a model provider to delete user data and its subsequent impact on ML models upon user requests. Machine unlearning emerges to address this, which has garnered ever-increasing attention from both industry and academia. While the area has developed rapidly, there is a lack of comprehensive surveys to capture the latest advancements. Recognizing this shortage, we conduct an extensive exploration to map the landscape of machine unlearning including the (fine-grained) taxonomy of unlearning algorithms under centralized and distributed settings, debate on approximate unlearning, verification and evaluation metrics, challenges and solutions for unlearning under different applications, as well as attacks targeting machine unlearning. The survey concludes by outlining potential directions for future research, hoping to serve as a guide for interested scholars.

The past a few years have witnessed the great success of large language models, demonstrating powerful capabilities in comprehending textual data and generating human-like languages. Large language models achieve success by being trained on vast amounts of textual data, including online sources with copyrighted content and user-generated knowledge. However, this comes at a cost: the potential risk of exposing users' privacy and violating copyright protections. Thus, to safeguard individuals' "right to be forgotten", there has been increasing interests in machine unlearning -- the process of removing information carried by particular training samples from a model while not deteriorating its predictive quality. This is a challenging task due to the black-box nature of language models. Most existing studies focus on mitigating the impact of those forgot samples upon a model's outputs, and do not explicitly consider the geometric distributions of samples in the latent space of a model. To address this issue, we propose a machine unlearning framework, named Deep Contrastive Unlearning for fine-Tuning (DeepCUT) language models. Our proposed model achieves machine unlearning by directly optimizing the latent space of a model. Comprehensive experiments on real-world datasets demonstrate the effectiveness and efficiency of DeepCUT with consistent and significant improvement over baseline methods.

Personalization plays a critical role in numerous language tasks and applications, since users with the same requirements may prefer diverse outputs based on their individual interests. This has led to the development of various personalized approaches aimed at adapting large language models (LLMs) to generate customized outputs aligned with user preferences. Some of them involve fine-tuning a unique personalized LLM for each user, which is too expensive for widespread application. Alternative approaches introduce personalization information in a plug-and-play manner by retrieving the user's relevant historical texts as demonstrations. However, this retrieval-based strategy may break the continuity of the user history and fail to capture the user's overall styles and patterns, hence leading to sub-optimal performance. To address these challenges, we propose a novel personalized LLM model, . It constructs a user-specific embedding for each individual by modeling all her historical contexts through a lightweight plug-in user embedder module. By attaching this embedding to the task input, LLMs can better understand and capture user habits and preferences, thereby producing more personalized outputs without tuning their own parameters. Extensive experiments on various tasks in the language model personalization (LaMP) benchmark demonstrate that the proposed model significantly outperforms existing personalized LLM approaches.

Lifelong digital companions must integrate cross-session cues, continually update their understanding of users, and adapt to shifting privacy boundaries. Existing evaluations fail to capture this, testing memory recall and short-term empathy in isolation. To bridge this gap, we introduce \benchmark, a benchmark centered on multi-session Memory-Emotion-Environment loops. By modeling users as persistent worlds with layered profiles and event trajectories, \benchmark uses multi-agent simulation to project environmental dynamics into dialogue, preserving the critical gap between latent thoughts and observable expressions. Evaluating 2,000 personas and 111K tasks across memory tracking, user understanding, privacy control, and emotional companionship, our experiment results reveal a stark reality: even models that saturate current memory benchmarks fail to sustain accurate user understanding and true companionship over long horizons.

Large language models (LLMs) are increasingly deployed as personalized assistants that interact with users over extended periods of time. As conversations grow longer, relying on full interaction histories becomes increasingly inefficient and unreliable: long contexts introduce substantial computational overhead, making it difficult for models to consistently identify and utilize the most relevant information for the current request. These challenges have motivated memory systems that structure and retrieve user-specific information. In realistic interactions, users often seek practical guidance such as recommendations, planning, and decision support. Unlike factual recall tasks, personalized guidance requires models to integrate information across multiple past conversations and reason about changing user preferences and experiences. However, existing conversational memory evaluations mainly focus on retrieval and factual recall. To study this challenge, we introduce PRAGMA, a benchmark for evaluating personalized guidance in long-term conversations. PRGAMA contains curated longitudinal conversation histories, evidence annotations, and guidance scenarios grounded in evolving user contexts and incorrect user assumptions. Experiments across retrieval systems, memory systems, and long-context models reveal that current systems struggle both to recover the appropriate conversational evidence and to effectively use it for personalized guidance. Our results highlight the need for memory architectures that support robust conversational retrieval and memory-grounded reasoning beyond evidence recall.

Although diffusion models have demonstrated remarkable generative capabilities, existing style transfer techniques often struggle to maintain identity while achieving high-quality stylization. This limitation becomes particularly critical in practical applications such as advertising and marketing, where preserving the identity of featured individuals is essential for a campaign's effectiveness. It is particularly severe when subjects are distant from the camera or appear within a group, frequently leading to a significant loss of identity. To address this issue, we introduce a novel, training-free framework for identity-preserved stylized image synthesis. Key contributions include the "Mosaic Restored Content Image" technique, which significantly enhances identity retention in complex scenes, and a training-free content consistency loss that improves the preservation of fine-grained details by directing more attention to the original image during stylization. Our experiments reveal that the proposed approach substantially exceeds the baseline model in concurrently maintaining high stylistic fidelity and robust identity integrity, all without necessitating model retraining or fine-tuning.

Although Large Language Models (LLMs) have demonstrated impressive capabilities across a wide range of tasks, growing concerns have emerged over the misuse of sensitive, copyrighted, or harmful data during training. To address these concerns, unlearning techniques have been developed to remove the influence of specific data without retraining from scratch. However, this paper reveals a critical vulnerability in fine-tuning-based unlearning: a malicious user can craft a manipulated forgetting request that stealthily degrades the model's utility for benign users. We demonstrate this risk through a red-teaming Stealthy Attack (SA), which is inspired by two key limitations of existing unlearning (the inability to constrain the scope of unlearning effect and the failure to distinguish benign tokens from unlearning signals). Prior work has shown that unlearned models tend to memorize forgetting data as unlearning signals, and respond with hallucinations or feigned ignorance when unlearning signals appear in the input. By subtly increasing the presence of common benign tokens in the forgetting data, SA enhances the connection between benign tokens and unlearning signals. As a result, when normal users include such tokens in their prompts, the model exhibits unlearning behaviors, leading to unintended utility degradation. To address this vulnerability, we propose Scope-aware Unlearning (SU), a lightweight enhancement that introduces a scope term into the unlearning objective, encouraging the model to localize the forgetting effect. Our method requires no additional data processing, integrates seamlessly with existing fine-tuning frameworks, and significantly improves robustness against SA. Extensive experiments validate the effectiveness of both SA and SU.

Personalized text-to-image generation has emerged as a powerful and sought-after tool, empowering users to create customized images based on their specific concepts and prompts. However, existing approaches to personalization encounter multiple challenges, including long tuning times, large storage requirements, the necessity for multiple input images per identity, and limitations in preserving identity and editability. To address these obstacles, we present PhotoVerse, an innovative methodology that incorporates a dual-branch conditioning mechanism in both text and image domains, providing effective control over the image generation process. Furthermore, we introduce facial identity loss as a novel component to enhance the preservation of identity during training. Remarkably, our proposed PhotoVerse eliminates the need for test time tuning and relies solely on a single facial photo of the target identity, significantly reducing the resource cost associated with image generation. After a single training phase, our approach enables generating high-quality images within only a few seconds. Moreover, our method can produce diverse images that encompass various scenes and styles. The extensive evaluation demonstrates the superior performance of our approach, which achieves the dual objectives of preserving identity and facilitating editability. Project page: https://photoverse2d.github.io/

Tuning-free face personalization methods have developed along two distinct paradigms: text embedding approaches that map facial features into the text embedding space, and adapter-based methods that inject features through auxiliary cross-attention layers. While both paradigms have shown promise, existing methods struggle to simultaneously achieve high identity fidelity and flexible text controllability. We introduce UniID, a unified tuning-free framework that synergistically integrates both paradigms. Our key insight is that when merging these approaches, they should mutually reinforce only identity-relevant information while preserving the original diffusion prior for non-identity attributes. We realize this through a principled training-inference strategy: during training, we employ an identity-focused learning scheme that guides both branches to capture identity features exclusively; at inference, we introduce a normalized rescaling mechanism that recovers the text controllability of the base diffusion model while enabling complementary identity signals to enhance each other. This principled design enables UniID to achieve high-fidelity face personalization with flexible text controllability. Extensive experiments against six state-of-the-art methods demonstrate that UniID achieves superior performance in both identity preservation and text controllability. Code will be available at https://github.com/lyuPang/UniID

Persona skills distill personal interaction histories into portable and executable artifacts for downstream agents. While enabling flexible personalization, this process concentrates fragmented personal signals, amplifies their impact through reuse, and challenges defenses designed for individual records or retrieval-based memory. To systematically investigate the safety of the persona-skill pipeline, we introduce AntiSkillBench, an end-to-end benchmark for evaluating risks and defenses across the persona-skill pipeline. It comprises: (i) a dataset of 7,500 persona-grounded dialogue traces, constructed from 50 behaviorally rich profiles spanning diverse task scenarios; (ii) an evaluation suite that measures skill-level privacy leakage and agent-level attribute disclosure and behavioral impersonation across three skill-distillation strategies; and (iii) a defense evaluation covering four configurations across online and post-hoc interventions, including active risk suppression and passive provenance protection. Experiments across three frontier agents show that persona-skill risks persist across agent backbones and distillation protocols, extending from explicit attributes to communication styles and personality traits. Existing defenses exhibit limited and distillation-dependent effectiveness, failing to generalize across risk and distillation strategies. These results highlight AntiSkillBench as a challenging benchmark for developing privacy-preserving and authenticity-aware persona skills.

Recent advances in large pretrained text-to-image models have shown unprecedented capabilities for high-quality human-centric generation, however, customizing face identity is still an intractable problem. Existing methods cannot ensure stable identity preservation and flexible editability, even with several images for each subject during training. In this work, we propose StableIdentity, which allows identity-consistent recontextualization with just one face image. More specifically, we employ a face encoder with an identity prior to encode the input face, and then land the face representation into a space with an editable prior, which is constructed from celeb names. By incorporating identity prior and editability prior, the learned identity can be injected anywhere with various contexts. In addition, we design a masked two-phase diffusion loss to boost the pixel-level perception of the input face and maintain the diversity of generation. Extensive experiments demonstrate our method outperforms previous customization methods. In addition, the learned identity can be flexibly combined with the off-the-shelf modules such as ControlNet. Notably, to the best knowledge, we are the first to directly inject the identity learned from a single image into video/3D generation without finetuning. We believe that the proposed StableIdentity is an important step to unify image, video, and 3D customized generation models.

Knowledge-based authentication is crucial for task-oriented spoken dialogue systems that offer personalised and privacy-focused services. Such systems should be able to enrol (E), verify (V), and identify (I) new and recurring users based on their personal information, e.g. postcode, name, and date of birth. In this work, we formalise the three authentication tasks and their evaluation protocols, and we present EVI, a challenging spoken multilingual dataset with 5,506 dialogues in English, Polish, and French. Our proposed models set the first competitive benchmarks, explore the challenges of multilingual natural language processing of spoken dialogue, and set directions for future research.

Identity-consistent generation has become an important focus in text-to-image research, with recent models achieving notable success in producing images aligned with a reference identity. Yet, the scarcity of large-scale paired datasets containing multiple images of the same individual forces most approaches to adopt reconstruction-based training. This reliance often leads to a failure mode we term copy-paste, where the model directly replicates the reference face rather than preserving identity across natural variations in pose, expression, or lighting. Such over-similarity undermines controllability and limits the expressive power of generation. To address these limitations, we (1) construct a large-scale paired dataset MultiID-2M, tailored for multi-person scenarios, providing diverse references for each identity; (2) introduce a benchmark that quantifies both copy-paste artifacts and the trade-off between identity fidelity and variation; and (3) propose a novel training paradigm with a contrastive identity loss that leverages paired data to balance fidelity with diversity. These contributions culminate in WithAnyone, a diffusion-based model that effectively mitigates copy-paste while preserving high identity similarity. Extensive qualitative and quantitative experiments demonstrate that WithAnyone significantly reduces copy-paste artifacts, improves controllability over pose and expression, and maintains strong perceptual quality. User studies further validate that our method achieves high identity fidelity while enabling expressive controllable generation.

Advanced diffusion-based Text-to-Image (T2I) models, such as the Stable Diffusion Model, have made significant progress in generating diverse and high-quality images using text prompts alone. However, T2I models are unable to accurately map identities (IDs) when non-famous users require personalized image generation. The main problem is that existing T2I models do not learn the ID-image alignments of new users. The previous methods either failed to accurately fit the face region or lost the interactive generative ability with other existing concepts in T2I models (i.e., unable to generate other concepts described in given prompts such as scenes, actions, and facial attributes). In this paper, we focus on accurate and semantic-fidelity ID embedding into the Stable Diffusion Model for personalized generation. We address this challenge from two perspectives: face-wise region fitting, and semantic-fidelity token optimization. Specifically, we first visualize the attention overfit problem, and propose a face-wise attention loss to fit the face region instead of the whole target image. This key trick significantly enhances the ID accuracy and interactive generative ability with other existing concepts. Then, we optimize one ID representation as multiple per-stage tokens where each token contains two disentangled features. This expansion of the textual conditioning space enhances semantic-fidelity control. Extensive experiments validate that our results exhibit superior ID accuracy and manipulation ability compared to previous methods.

Tool-using large language model agents frequently replan, retry failed operations, delegate tasks, and resume after crashes. These behaviors can cause one user authorization to be requested and executed multiple times under freshly issued token identifiers, even when each individual token is single-use. We call this failure semantic replay: exceeding the execution budget of a token-independent authorization instance rather than merely reusing an old token identifier. We show that identifier-local token consumption cannot prevent fresh reissuance unless the issuer retains monotonic durable state over the authorized action, confirmation event, and remaining execution budget. We introduce CapLease, an authorization-consumption layer that follows proposal- and authority-level defenses, binds an authenticated user confirmation to a canonical action, and enforces transactional Issue-Prepare-Commit transitions. Across LLM-agent replanning, retry, delegation, concurrency, confirmation-replay, and crash-recovery scenarios, identifier-local tokens permit fresh semantic reissuance, whereas CapLease and an equally stateful Server Ledger prevent duplicate admission and, with an idempotent sink, duplicate external effects. Our results identify durable authorization state, rather than token representation alone, as the systems requirement for replay-resistant agent execution.

Effective conversational agents must be able to personalize their behavior to suit a user's preferences, personality, and attributes, whether they are assisting with writing tasks or operating in domains like education or healthcare. Current training methods like Reinforcement Learning from Human Feedback (RLHF) prioritize helpfulness and safety but fall short in fostering truly empathetic, adaptive, and personalized interactions. Traditional approaches to personalization often rely on extensive user history, limiting their effectiveness for new or context-limited users. To overcome these limitations, we propose to incorporate an intrinsic motivation to improve the conversational agents's model of the user as an additional reward alongside multi-turn RLHF. This reward mechanism encourages the agent to actively elicit user traits by optimizing conversations to increase the accuracy of its user model. Consequently, the policy agent can deliver more personalized interactions through obtaining more information about the user. We applied our method both education and fitness settings, where LLMs teach concepts or recommend personalized strategies based on users' hidden learning style or lifestyle attributes. Using LLM-simulated users, our approach outperformed a multi-turn RLHF baseline in revealing information about the users' preferences, and adapting to them.

Erasing individual identities from Vision-Language Models (VLMs) is uniquely challenging because personal data is entangled across modalities rather than stored as isolated attributes. However, existing multimodal unlearning benchmarks primarily evaluate attribute-centric forgetting, overlooking the more critical objective of individual-level unlearning: eliminating a model's ability to access, link, and reconstruct target-related information across modalities. To address this gap, we propose IDUnlearn-Bench, the first benchmark for individual-level multimodal unlearning in VLMs. It represents each individual as connected multimodal evidence and evaluates four task families: attribute access, identity access, identity binding, and identity reconstruction. Experiments on representative VLMs and unlearning methods show that successful attribute-centric forgetting often leaves substantial identity-level knowledge intact and can be non-monotonic: reducing one form of risk may amplify another. Models may suppress selected information while still identifying the target, linking records, or reconstructing the individual. These findings reveal a fundamental gap between forgetting information about a person and forgetting the person as a whole.

Answering questions about long videos often requires connecting events involving the same objects across hours or days. Chronological descriptions and text-derived entities can leave physical identity unresolved: different objects may share a description, while observations of the same object remain disconnected across events. Retrieving relevant events therefore does not necessarily recover the "biography" of the particular entity a question concerns. To address this, we introduce Grounded Entity Biographies (GEB), a long-video memory framework that groups visually grounded observations of the same physical instance across clips into retrievable biographies while preserving the context of each moment. During question answering, the biography is retrieved alongside episodic evidence, allowing the model to follow an entity through events using identity links established during memory construction. Evaluations across four benchmarks, including day-long and week-long recordings, demonstrate improvements over prior memory frameworks in both multiple-choice and open-ended question answering. On EgoLifeQA, GEB achieves 72.0% accuracy, 4.4 percentage points above the best published result. Ablations show that grounded identity association and biography reading both contribute to the gains, which additional descriptions alone do not fully recover.

Self-evolving LLM agents update their internal state across sessions, often by writing and reusing long-term memory. This design improves performance on long-horizon tasks but creates a security risk: untrusted external content observed during a benign session can be stored as memory and later treated as instruction. We study this risk and formalize a persistent attack we call a Zombie Agent, where an attacker covertly implants a payload that survives across sessions, effectively turning the agent into a puppet of the attacker. We present a black-box attack framework that uses only indirect exposure through attacker-controlled web content. The attack has two phases. During infection, the agent reads a poisoned source while completing a benign task and writes the payload into long-term memory through its normal update process. During trigger, the payload is retrieved or carried forward and causes unauthorized tool behavior. We design mechanism-specific persistence strategies for common memory implementations, including sliding-window and retrieval-augmented memory, to resist truncation and relevance filtering. We evaluate the attack on representative agent setups and tasks, measuring both persistence over time and the ability to induce unauthorized actions while preserving benign task quality. Our results show that memory evolution can convert one-time indirect injection into persistent compromise, which suggests that defenses focused only on per-session prompt filtering are not sufficient for self-evolving agents.

Deep-research agents, i.e., systems that rely on multi-agent pipelines to iteratively retrieve, synthesize, and cite Web content in order to produce structured reports, are rapidly replacing traditional search for both routine and complex information needs. These agents issue many related queries during a single research session. We show that for many common search topics, they repeatedly retrieve the same user-generated content (UGC) pages from platforms such as Reddit and Wikipedia. Next, we argue that this retrieval overlap creates a concentrated attack surface: an adversary who appends a short, crafted text to a single, frequently retrieved UGC page can cause the agent to cite attacker-chosen content and promote attacker-chosen entities across many related queries. We evaluate this attack on three representative deep-research systems (STORM, Co-STORM, and OmniThink) across multiple query clusters. We also study defenses at different stages of the pipeline, including source-level filtering and output-based detection. Our findings highlight a fundamental vulnerability in how deep-research agents retrieve and integrate web content.

Text-to-image (T2I) diffusion models have shown significant success in personalized text-to-image generation, which aims to generate novel images with human identities indicated by the reference images. Despite promising identity fidelity has been achieved by several tuning-free methods, they usually suffer from overfitting issues. The learned identity tends to entangle with irrelevant information, resulting in unsatisfied text controllability, especially on faces. In this work, we present MasterWeaver, a test-time tuning-free method designed to generate personalized images with both faithful identity fidelity and flexible editability. Specifically, MasterWeaver adopts an encoder to extract identity features and steers the image generation through additional introduced cross attention. To improve editability while maintaining identity fidelity, we propose an editing direction loss for training, which aligns the editing directions of our MasterWeaver with those of the original T2I model. Additionally, a face-augmented dataset is constructed to facilitate disentangled identity learning, and further improve the editability. Extensive experiments demonstrate that our MasterWeaver can not only generate personalized images with faithful identity, but also exhibit superiority in text controllability. Our code will be publicly available at https://github.com/csyxwei/MasterWeaver.

Leveraging users' long engagement histories is essential for personalized content recommendations. The success of pretrained language models (PLMs) in NLP has led to their use in encoding user histories and candidate items, framing content recommendations as textual semantic matching tasks. However, existing works still struggle with processing very long user historical text and insufficient user-item interaction. In this paper, we introduce a content-based recommendation framework, SPAR, which effectively tackles the challenges of holistic user interest extraction from the long user engagement history. It achieves so by leveraging PLM, poly-attention layers and attention sparsity mechanisms to encode user's history in a session-based manner. The user and item side features are sufficiently fused for engagement prediction while maintaining standalone representations for both sides, which is efficient for practical model deployment. Moreover, we enhance user profiling by exploiting large language model (LLM) to extract global interests from user engagement history. Extensive experiments on two benchmark datasets demonstrate that our framework outperforms existing state-of-the-art (SoTA) methods.

The widespread adoption of Large Language Models (LLMs) has raised significant privacy concerns regarding the exposure of personally identifiable information (PII) in user prompts. To address this challenge, we propose a query-unrelated PII masking strategy and introduce PII-Bench, the first comprehensive evaluation framework for assessing privacy protection systems. PII-Bench comprises 2,842 test samples across 55 fine-grained PII categories, featuring diverse scenarios from single-subject descriptions to complex multi-party interactions. Each sample is carefully crafted with a user query, context description, and standard answer indicating query-relevant PII. Our empirical evaluation reveals that while current models perform adequately in basic PII detection, they show significant limitations in determining PII query relevance. Even state-of-the-art LLMs struggle with this task, particularly in handling complex multi-subject scenarios, indicating substantial room for improvement in achieving intelligent PII masking.

Generative Large Language Models (LLMs) infer user's demographic information from subtle cues in the conversation -- a phenomenon called implicit personalization. Prior work has shown that such inferences can lead to lower quality responses for users assumed to be from minority groups, even when no demographic information is explicitly provided. In this work, we systematically explore how LLMs respond to stereotypical cues using controlled synthetic conversations, by analyzing the models' latent user representations through both model internals and generated answers to targeted user questions. Our findings reveal that LLMs do infer demographic attributes based on these stereotypical signals, which for a number of groups even persists when the user explicitly identifies with a different demographic group. Finally, we show that this form of stereotype-driven implicit personalization can be effectively mitigated by intervening on the model's internal representations using a trained linear probe to steer them toward the explicitly stated identity. Our results highlight the need for greater transparency and control in how LLMs represent user identity.

A conventional LLM Unlearning setting consists of two subsets -"forget" and "retain", with the objectives of removing the undesired knowledge from the forget set while preserving the remaining knowledge from the retain. In privacy-focused unlearning research, a retain set is often further divided into neighbor sets, containing either directly or indirectly connected to the forget targets; and augmented by a general-knowledge set. A common practice in existing benchmarks is to employ only a single neighbor set, with general knowledge which fails to reflect the real-world data complexities and relationships. LLM Unlearning typically involves 1:1 sampling or cyclic iteration sampling. However, the efficacy and stability of these de facto standards have not been critically examined. In this study, we systematically evaluate these common practices. Our findings reveal that relying on a single neighbor set is suboptimal and that a standard sampling approach can obscure performance trade-offs. Based on this analysis, we propose and validate an initial set of best practices: (1) Incorporation of diverse neighbor sets to balance forget efficacy and model utility, (2) Standard 1:1 sampling methods are inefficient and yield poor results, (3) Our proposed Modular Entity-Level Unlearning (MELU) strategy as an alternative to cyclic sampling. We demonstrate that this modular approach, combined with robust algorithms, provides a clear and stable path towards effective unlearning.

Task-based behavioral biometric authentication of users interacting in virtual reality (VR) environments enables seamless continuous authentication by using only the motion trajectories of the person's body as a unique signature. Deep learning-based approaches for behavioral biometrics show high accuracy when using complete or near complete portions of the user trajectory, but show lower performance when using smaller segments from the start of the task. Thus, any systems designed with existing techniques are vulnerable while waiting for future segments of motion trajectories to become available. In this work, we present the first approach that predicts future user behavior using Transformer-based forecasting and using the forecasted trajectory to perform user authentication. Our work leverages the notion that given the current trajectory of a user in a task-based environment we can predict the future trajectory of the user as they are unlikely to dramatically shift their behavior since it would preclude the user from successfully completing their task goal. Using the publicly available 41-subject ball throwing dataset of Miller et al. we show improvement in user authentication when using forecasted data. When compared to no forecasting, our approach reduces the authentication equal error rate (EER) by an average of 23.85% and a maximum reduction of 36.14%.

Personalization is critical in AI assistants, particularly in the context of private AI models that work with individual users. A key scenario in this domain involves enabling AI models to access and interpret a user's private data (e.g., conversation history, user-AI interactions, app usage) to understand personal details such as biographical information, preferences, and social connections. However, due to the sensitive nature of such data, there are no publicly available datasets that allow us to assess an AI model's ability to understand users through direct access to personal information. To address this gap, we introduce a synthetic data generation pipeline that creates diverse, realistic user profiles and private documents simulating human activities. Leveraging this synthetic data, we present PersonaBench, a benchmark designed to evaluate AI models' performance in understanding personal information derived from simulated private user data. We evaluate Retrieval-Augmented Generation (RAG) pipelines using questions directly related to a user's personal information, supported by the relevant private documents provided to the models. Our results reveal that current retrieval-augmented AI models struggle to answer private questions by extracting personal information from user documents, highlighting the need for improved methodologies to enhance personalization capabilities in AI.

National-scale magnetic resonance imaging (MRI) repositories increasingly integrate data from different studies and institutions. However, subject identifiers that are valid only within individual datasets are no longer guaranteed to remain globally unique after aggregation, making it possible for the same subject to be assigned multiple identifiers, which we define as identity duplication. Such duplication can create leakage between training and test data and inflate apparent performance in downstream biomedical studies. Existing methods do not provide an end-to-end, image-based workflow for auditing this problem at repository scale. In this work, we present HAPPEN, a human-in-the-loop pipeline for auditing identity duplication in T1-weighted brain MRI repositories. It combines SHA-256 fingerprinting for exact-duplicate detection with supervised contrastive retrieval of non-identical scans that may originate from the same person. Retrieved pairs are reviewed as candidates in a locally hosted interface rather than automatically classified as duplicates. We deployed the workflow in a 95,129-scan aggregated repository and assessed end-to-end recovery using 54 genetic-reference pairs. Transferability was assessed by locally deploying the same workflow on 22,386 scans at an independent institution without model retraining or image transfer. Deployment in the study repository identified 1,316 exact-duplicate scan groups and 1,275 reviewer-supported near-duplicate subject groups. Of these groups, 56% and 82%, respectively, crossed dataset boundaries. All 54 genetic-reference pairs were recovered. The external team independently completed the full workflow using a locally selected operating threshold and review standard.

As language models achieve increasingly human-like capabilities in conversational text generation, a critical question emerges: to what extent can these systems simulate the characteristics of specific individuals? To evaluate this, we introduce IMPersona, a framework for evaluating LMs at impersonating specific individuals' writing style and personal knowledge. Using supervised fine-tuning and a hierarchical memory-inspired retrieval system, we demonstrate that even modestly sized open-source models, such as Llama-3.1-8B-Instruct, can achieve impersonation abilities at concerning levels. In blind conversation experiments, participants (mis)identified our fine-tuned models with memory integration as human in 44.44% of interactions, compared to just 25.00% for the best prompting-based approach. We analyze these results to propose detection methods and defense strategies against such impersonation attempts. Our findings raise important questions about both the potential applications and risks of personalized language models, particularly regarding privacy, security, and the ethical deployment of such technologies in real-world contexts.

A personalized AI agent needs a user memory: a persistent model of who the user is, built across many conversations and consulted on each new one. Today this memory is almost always stored as unstructured text, a knowledge graph, or a flat store of facts, and consulted by retrieval -- fetching the entries most similar to the current request. Such "bag-of-facts" memory recalls individual facts well, but because storing a fact and acting on it are separate steps, it struggles to resolve contradictions, aggregate over many records, or enforce rules. We argue that user memory should instead be executable. We introduce User as Code (UaC), a paradigm in which an agent's model of a user is a living software project: typed Python objects hold the user's state and ordinary Python functions encode the rules that govern it, so representing and reasoning about the user happen in one medium an interpreter can run. The enabling mechanism is a two-phase pipeline: an append-only log that never discards a fact, periodically checkpointed into typed code. This changes what memory can do. On standard long-term conversation benchmarks, UaC matches both a full-context upper bound and the strongest prior memory systems on recall (78.8% on LOCOMO). Its advantage emerges where representation matters most. On aggregate questions over a user's history -- "how many international trips did I take last year?" -- retrieval-based memory collapses (6-43%) while UaC stays near-perfect (99%), because the answer is a one-line computation over typed state rather than a search over text. And because its rules execute deterministically whenever the state changes, UaC can surface unsolicited, safety-critical alerts -- such as a newly prescribed drug that conflicts with an allergy recorded months earlier -- a capability query-driven memory cannot provide.

In this paper, we introduce a novel predict-and-optimize method for profit-driven churn prevention. We frame the task of targeting customers for a retention campaign as a regret minimization problem. The main objective is to leverage individual customer lifetime values (CLVs) to ensure that only the most valuable customers are targeted. In contrast, many profit-driven strategies focus on churn probabilities while considering average CLVs. This often results in significant information loss due to data aggregation. Our proposed model aligns with the guidelines of Predict-and-Optimize (PnO) frameworks and can be efficiently solved using stochastic gradient descent methods. Results from 12 churn prediction datasets underscore the effectiveness of our approach, which achieves the best average performance compared to other well-established strategies in terms of average profit.

Effective item identifiers (IDs) are an important component for recommender systems (RecSys) in practice, and are commonly adopted in many use cases such as retrieval and ranking. IDs can encode collaborative filtering signals within training data, such that RecSys models can extrapolate during the inference and personalize the prediction based on users' behavioral histories. Recently, Semantic IDs (SIDs) have become a trending paradigm for RecSys. In comparison to the conventional atomic ID, an SID is an ordered list of codes, derived from tokenizers such as residual quantization, applied to semantic representations commonly extracted from foundation models or collaborative signals. SIDs have drastically smaller cardinality than the atomic counterpart, and induce semantic clustering in the ID space. At Snapchat, we apply SIDs as auxiliary features for ranking models, and also explore SIDs as additional retrieval sources in different ML applications. In this paper, we discuss practical technical challenges we encountered while applying SIDs, experiments we have conducted, and design choices we have iterated to mitigate these challenges. Backed by promising offline results on both internal data and academic benchmarks as well as online A/B studies, SID variants have been launched in multiple production models with positive metrics impact.

Commercial Large Language Models (LLMs) have recently incorporated memory features to deliver personalised responses. This memory retains details such as user demographics and individual characteristics, allowing LLMs to adjust their behaviour based on personal information. However, the impact of integrating personalised information into the context has not been thoroughly assessed, leading to questions about its influence on LLM behaviour. Personalisation can be challenging, particularly with sensitive topics. In this paper, we examine various state-of-the-art LLMs to understand their behaviour in different personalisation scenarios, specifically focusing on hate speech. We prompt the models to assume country-specific personas and use different languages for hate speech detection. Our findings reveal that context personalisation significantly influences LLMs' responses in this sensitive area. To mitigate these unwanted biases, we fine-tune the LLMs by penalising inconsistent hate speech classifications made with and without country or language-specific context. The refined models demonstrate improved performance in both personalised contexts and when no context is provided.

Personal Graphical User Interface (GUI) agents rely on interaction history to infer what a user wants from ambiguous instructions and to anticipate recurring routines. Existing approaches retrieve task-relevant history and append it to the policy's context, implicitly assuming that experience relevant to a task remains useful for each decision within it. We find that this help is largely spent at the first decision: retrieved history strongly improves the opening step of an episode, yet provides little sustained benefit over the remaining 90\% of steps, and offers weak guidance on whether a proactive suggestion is warranted. A relevant record may tell the agent where to begin, but not which past action applies to the current screen or whether a routine is due now. The underlying issue is that relevance does not imply applicability}: relevance is determined at the task level, whereas applicability depends on the situation at decision time. We therefore recast personalization as experience activation and introduce ExpActivator, a training-free framework that activates only the experience applicable to the current situation. During execution, ExpActivator matches each new screen to historical states in the frozen GUI backbone's latent space and supplies the corresponding action as a reference. Before execution, it activates a recurring intent only when the current time and scenario provide sufficient support, and otherwise abstains. Across four GUI backbones, ExpActivator improves within-trajectory step success by 28\% on average, achieves the best personalized execution on every backbone while using about one-fifth as many history tokens, and reaches approximately 2.3times the Matthews correlation coefficient of the strongest proactive baseline. Experience pays where it is activated, not where it is appended.

User conversations with large language models (LLMs) often contain highly sensitive personal information that can be exploited by LLM providers to create detailed user dossiers, enable targeted advertising, and train more powerful models. To protect user privacy, anonymizing LLM proxies have emerged as a practical solution that separates user identity from their prompts, yet this approach still leaves the prompt content visible to LLM providers. We study the impact of this gap by conducting the first empirical investigation into the risk of prompt authorship re-identification. Towards this end, we create PromptAnonBench, a novel benchmark for evaluating prompt anonymity, consisting of over 175,000 cleaned, authentic multi-turn user prompts from various real-world datasets (SWE-Chat and WildChat). Using the embeddings of historical user conversations, an attacker can correctly detect and re-identify at least one anonymized conversation for 50--75% of SWE-Chat users and up to 10% of WildChat users at a 10% false acceptance rate for out-of-set users, even with text-based defenses applied. Our findings unveil the risk of relying only on anonymity for private LLM inference and the gap in existing text privacy defenses.

Generative Recommendation (GenRec) typically leverages Large Language Models (LLMs) to redefine personalization as an instruction-driven sequence generation task. However, fine-tuning on user logs inadvertently encodes sensitive attributes into model parameters, raising critical privacy concerns. Existing Machine Unlearning (MU) techniques struggle to navigate this tension due to the Polysemy Dilemma, where neurons superimpose sensitive data with general reasoning patterns, leading to catastrophic utility loss under traditional gradient or pruning methods. To address this, we propose Utility-aware Contrastive AttenuatioN (U-CAN), a precision unlearning framework that operates on low-rank adapters. U-CAN quantifies risk by contrasting activations and focuses on neurons with asymmetric responses that are highly sensitive to the forgetting set but suppressed on the retention set. To safeguard performance, we introduce a utility-aware calibration mechanism that combines weight magnitudes with retention-set activation norms, assigning higher utility scores to dimensions that contribute strongly to retention performance. Unlike binary pruning, which often fragments network structure, U-CAN develop adaptive soft attenuation with a differentiable decay function to selectively down-scale high-risk parameters on LoRA adapters, suppressing sensitive retrieval pathways and preserving the topological connectivity of reasoning circuits. Experiments on two public datasets across seven metrics demonstrate that U-CAN achieves strong privacy forgetting, utility retention, and computational efficiency.

Long-term personalized dialogue agents must track user preferences as their personas evolve. Existing memory systems organize past events well, but store personas as flat profiles detached from the events that justify them. This loose coupling leads to the memory-persona validity gap and the persona-aware retrieval gap. We propose PGMem, a heterogeneous persona-memory graph that connects event and persona nodes through typed provenance and evidence edges, keeping each persona signal traceable to the events that support or revise it. At retrieval time, PGMem expands from query-relevant seeds and ranks signals by evidential validity. Across three benchmarks with small language model backbones, PGMem consistently outperforms summary-based, persona-aware, graph-structured, and agentic memory baselines, and improves performance as the context grows. The source code of PGMem is available at https://github.com/wonjunchoi23/pgmem/

Large Language Models (LLMs) have a privacy concern because they memorize training data (including personally identifiable information (PII) like emails and phone numbers) and leak it during inference. A company can train an LLM on its domain-customized data which can potentially also include their users' PII. In order to comply with privacy laws such as the "right to be forgotten", the data points of users that are most vulnerable to extraction could be deleted. We find that once the most vulnerable points are deleted, a new set of points become vulnerable to extraction. So far, little attention has been given to understanding memorization for fine-tuned models. In this work, we also show that not only do fine-tuned models leak their training data but they also leak the pre-training data (and PII) memorized during the pre-training phase. The property of new data points becoming vulnerable to extraction after unlearning and leakage of pre-training data through fine-tuned models can pose significant privacy and legal concerns for companies that use LLMs to offer services. We hope this work will start an interdisciplinary discussion within AI and law communities regarding the need for policies to tackle these issues.

Existing methods for simulating individual identities often oversimplify human complexity, which may lead to incomplete or flattened representations. To address this, we introduce SPeCtrum, a grounded framework for constructing authentic LLM agent personas by incorporating an individual's multidimensional self-concept. SPeCtrum integrates three core components: Social Identity (S), Personal Identity (P), and Personal Life Context (C), each contributing distinct yet interconnected aspects of identity. To evaluate SPeCtrum's effectiveness in identity representation, we conducted automated and human evaluations. Automated evaluations using popular drama characters showed that Personal Life Context (C)-derived from short essays on preferences and daily routines-modeled characters' identities more effectively than Social Identity (S) and Personal Identity (P) alone and performed comparably to the full SPC combination. In contrast, human evaluations involving real-world individuals found that the full SPC combination provided a more comprehensive self-concept representation than C alone. Our findings suggest that while C alone may suffice for basic identity simulation, integrating S, P, and C enhances the authenticity and accuracy of real-world identity representation. Overall, SPeCtrum offers a structured approach for simulating individuals in LLM agents, enabling more personalized human-AI interactions and improving the realism of simulation-based behavioral studies.

Moderators and automated methods enforce bans on malicious users who engage in disruptive behavior. However, malicious users can easily create a new account to evade such bans. Previous research has focused on other forms of online deception, like the simultaneous operation of multiple accounts by the same entities (sockpuppetry), impersonation of other individuals, and studying the effects of de-platforming individuals and communities. Here we conduct the first data-driven study of ban evasion, i.e., the act of circumventing bans on an online platform, leading to temporally disjoint operation of accounts by the same user. We curate a novel dataset of 8,551 ban evasion pairs (parent, child) identified on Wikipedia and contrast their behavior with benign users and non-evading malicious users. We find that evasion child accounts demonstrate similarities with respect to their banned parent accounts on several behavioral axes - from similarity in usernames and edited pages to similarity in content added to the platform and its psycholinguistic attributes. We reveal key behavioral attributes of accounts that are likely to evade bans. Based on the insights from the analyses, we train logistic regression classifiers to detect and predict ban evasion at three different points in the ban evasion lifecycle. Results demonstrate the effectiveness of our methods in predicting future evaders (AUC = 0.78), early detection of ban evasion (AUC = 0.85), and matching child accounts with parent accounts (MRR = 0.97). Our work can aid moderators by reducing their workload and identifying evasion pairs faster and more efficiently than current manual and heuristic-based approaches. Dataset is available https://github.com/srijankr/ban_evasion{here}.

User representation learning serves as a fundamental pillar for personalized services on large-scale web platforms. Despite its importance, conventional continuous embedding methods face significant challenges, including the lack of a unified paradigm for multi-source data integration, prohibitive storage overhead due to low information density, and the lack of multi-scale modeling granularity. To overcome these limitations, we introduce FOUNDv2, a comprehensive user representation scheme centered on the Unified User Quantized Tokenizer U2QT) framework. FOUNDv2 transforms heterogeneous user data into a standardized discrete token space through a robust two-stage architecture. Specifically, the framework first extracts compact feature representations and subsequently employs a multi-view RQ-VAE to discretize them into storage-efficient tokens using shared and source-specific codebooks. To empower these representations with predictive intelligence, we further design multi-scale alignment objectives to capture both fine-grained behavioral dependencies and macro-temporal periodicity. Extensive experiments on various benchmarks demonstrate that FOUNDv2 consistently outperforms task-specific baselines while achieving substantial reductions in storage and computational costs. Finally, the large-scale deployment of FOUNDv2 on Alipay validates its practical scalability and efficiency across diverse industrial scenarios. The main code is available at: https://github.com/chuanhe1999/FOUNDv2.

Large language models (LLMs) are increasingly deployed in privacy-critical and personalization-oriented scenarios, yet the role of context length in shaping privacy leakage and personalization effectiveness remains largely unexplored. We introduce a large-scale benchmark, PAPerBench, to systematically study how increasing context length influences both personalization quality and privacy protection in LLMs. The benchmark comprises approximately 29,000 instances with context lengths ranging from 1K to 256K tokens, yielding a total of 377K evaluation questions. It jointly evaluates personalization performance and privacy risks across diverse scenarios, enabling controlled analysis of long-context model behavior. Extensive evaluations across state-of-the-art LLMs reveal consistent performance degradation in both personalization and privacy as context length increases. We further provide a theoretical analysis of attention dilution under context scaling, explaining this behavior as an inherent limitation of soft attention in fixed-capacity Transformers. The empirical and theoretical findings together suggest a general scaling gap in current models -- long context, less focus. We release the benchmark to support reproducible evaluation and future research on scalable privacy and personalization. Code and data are available at https://github.com/SafeRL-Lab/PAPerBench

Large language models (LLMs) exhibit remarkable capabilities in understanding and generating natural language. However, these models can inadvertently memorize private information, posing significant privacy risks. This study addresses the challenge of enabling LLMs to protect specific individuals' private data without the need for complete retraining. We propose \return, a Real-world pErsonal daTa UnleaRNing dataset, comprising 2,492 individuals from Wikipedia with associated QA pairs, to evaluate machine unlearning (MU) methods for protecting personal data in a realistic scenario. Additionally, we introduce the Name-Aware Unlearning Framework (NAUF) for Privacy Protection, which enables the model to learn which individuals' information should be protected without affecting its ability to answer questions related to other unrelated individuals. Our extensive experiments demonstrate that NAUF achieves a state-of-the-art average unlearning score, surpassing the best baseline method by 5.65 points, effectively protecting target individuals' personal data while maintaining the model's general capabilities.

This paper introduces a novel dataset and evaluation benchmark designed to assess and improve small language models deployable on edge devices, with a focus on user profiling from multi-session natural language interactions in smart home environments. At the core of the dataset are structured user profiles, each defined by a set of routines - context-triggered, repeatable patterns of behavior that govern how users interact with their home systems. Using these profiles as input, a large language model (LLM) generates corresponding interaction sessions that simulate realistic, diverse, and context-aware dialogues between users and their devices. The primary task supported by this dataset is profile reconstruction: inferring user routines and preferences solely from interactions history. To assess how well current models can perform this task under realistic conditions, we benchmarked several state-of-the-art compact language models and compared their performance against large foundation models. Our results show that while small models demonstrate some capability in reconstructing profiles, they still fall significantly short of large models in accurately capturing user behavior. This performance gap poses a major challenge - particularly because on-device processing offers critical advantages, such as preserving user privacy, minimizing latency, and enabling personalized experiences without reliance on the cloud. By providing a realistic, structured testbed for developing and evaluating behavioral modeling under these constraints, our dataset represents a key step toward enabling intelligent, privacy-respecting AI systems that learn and adapt directly on user-owned devices.

As large language models (LLMs) evolve, their ability to deliver personalized and context-aware responses offers transformative potential for improving user experiences. Existing personalization approaches, however, often rely solely on user history to augment the prompt, limiting their effectiveness in generating tailored outputs, especially in cold-start scenarios with sparse data. To address these limitations, we propose Personalized Graph-based Retrieval-Augmented Generation (PGraphRAG), a framework that leverages user-centric knowledge graphs to enrich personalization. By directly integrating structured user knowledge into the retrieval process and augmenting prompts with user-relevant context, PGraphRAG enhances contextual understanding and output quality. We also introduce the Personalized Graph-based Benchmark for Text Generation, designed to evaluate personalized text generation tasks in real-world settings where user history is sparse or unavailable. Experimental results show that PGraphRAG significantly outperforms state-of-the-art personalization methods across diverse tasks, demonstrating the unique advantages of graph-based retrieval for personalization.

User data spread across multiple modalities has popularized multi-modal recommender systems (MMRS). They recommend diverse content such as products, social media posts, TikTok reels, etc., based on a user-item interaction graph. With rising data privacy demands, recent methods propose unlearning private user data from uni-modal recommender systems (RS). However, methods for unlearning item data related to outdated user preferences, revoked licenses, and legally requested removals are still largely unexplored. Previous RS unlearning methods are unsuitable for MMRS due to the incompatibility of their matrix-based representation with the multi-modal user-item interaction graph. Moreover, their data partitioning step degrades performance on each shard due to poor data heterogeneity and requires costly performance aggregation across shards. This paper introduces MMRecUn, the first approach known to us for unlearning in MMRS and unlearning item data. Given a trained RS model, MMRecUn employs a novel Reverse Bayesian Personalized Ranking (BPR) objective to enable the model to forget marked data. The reverse BPR attenuates the impact of user-item interactions within the forget set, while the forward BPR reinforces the significance of user-item interactions within the retain set. Our experiments demonstrate that MMRecUn outperforms baseline methods across various unlearning requests when evaluated on benchmark MMRS datasets. MMRecUn achieves recall performance improvements of up to 49.85% compared to baseline methods and is up to 1.3x faster than the Gold model, which is trained on retain set from scratch. MMRecUn offers significant advantages, including superiority in removing target interactions, preserving retained interactions, and zero overhead costs compared to previous methods. Code: https://github.com/MachineUnlearn/MMRecUN Extended version: arXiv:2405.15328

Long-term memory promises LLM agents that grow more capable across sessions, maintaining an accurate, evolving understanding of the user that interaction forms. In practice, however, this memory is evaluated mostly through downstream behavior, such as later answers, personalization quality, or task success, which tests that understanding only indirectly and leaves the memory artifact itself largely unaudited. We argue that long-term memory should instead be evaluated as an auditable post-interaction artifact: after ordinary assistance, what structured user state can be reconstructed from the memory the agent leaves behind? We instantiate this view in MEMPROBE, a benchmark in which a memory-equipped agent assists simulated users, each carrying a hidden, taxonomy-anchored user-state bank, across a trajectory of leak-controlled tasks, after which that bank is reconstructed from the agent's resulting memory under both full-store and top-k access. Built on synthetic ground truth for efficient, scalable measurement, MEMPROBE spans 50 simulated users with 31 hidden dimensions each (1,550 recovery targets) and tests 5 representative memory systems. Testing state-of-the-art memory agents, we find that successful assistance and recoverable memory behave as distinct capabilities. Task completion nearly saturates, even for a memoryless baseline, while category-balanced recovery stays moderate (about 0.6) and drops further under top-k retrieval. MEMPROBE is the first benchmark to study memory recovery directly, reconstructing the user state a system retains and scoring it against ground truth. We see recovery as a concrete objective for future memory agents to optimize, and MEMPROBE as a step toward an environment where agents are trained to remember their users, growing more faithful the longer they know them.

Person re-identification (re-ID) in the scenario with large spatial and temporal spans has not been fully explored. This is partially because that, existing benchmark datasets were mainly collected with limited spatial and temporal ranges, e.g., using videos recorded in a few days by cameras in a specific region of the campus. Such limited spatial and temporal ranges make it hard to simulate the difficulties of person re-ID in real scenarios. In this work, we contribute a novel Large-scale Spatio-Temporal LaST person re-ID dataset, including 10,862 identities with more than 228k images. Compared with existing datasets, LaST presents more challenging and high-diversity re-ID settings, and significantly larger spatial and temporal ranges. For instance, each person can appear in different cities or countries, and in various time slots from daytime to night, and in different seasons from spring to winter. To our best knowledge, LaST is a novel person re-ID dataset with the largest spatio-temporal ranges. Based on LaST, we verified its challenge by conducting a comprehensive performance evaluation of 14 re-ID algorithms. We further propose an easy-to-implement baseline that works well on such challenging re-ID setting. We also verified that models pre-trained on LaST can generalize well on existing datasets with short-term and cloth-changing scenarios. We expect LaST to inspire future works toward more realistic and challenging re-ID tasks. More information about the dataset is available at https://github.com/shuxjweb/last.git.

The memorization of sensitive and personally identifiable information (PII) by large language models (LLMs) poses growing privacy risks as models scale and are increasingly deployed in real-world applications. Existing efforts to study sensitive and PII data memorization and develop mitigation strategies are hampered by the absence of comprehensive, realistic, and ethically sourced datasets reflecting the diversity of sensitive information found on the web. We introduce PANORAMA - Profile-based Assemblage for Naturalistic Online Representation and Attribute Memorization Analysis, a large-scale synthetic corpus of 384,789 samples derived from 9,674 synthetic profiles designed to closely emulate the distribution, variety, and context of PII and sensitive data as it naturally occurs in online environments. Our data generation pipeline begins with the construction of internally consistent, multi-attribute human profiles using constrained selection to reflect real-world demographics such as education, health attributes, financial status, etc. Using a combination of zero-shot prompting and OpenAI o3-mini, we generate diverse content types - including wiki-style articles, social media posts, forum discussions, online reviews, comments, and marketplace listings - each embedding realistic, contextually appropriate PII and other sensitive information. We validate the utility of PANORAMA by fine-tuning the Mistral-7B model on 1x, 5x, 10x, and 25x data replication rates with a subset of data and measure PII memorization rates - revealing not only consistent increases with repetition but also variation across content types, highlighting PANORAMA's ability to model how memorization risks differ by context. Our dataset and code are publicly available, providing a much-needed resource for privacy risk assessment, model auditing, and the development of privacy-preserving LLMs.

Large language models (LLMs) demonstrate impressive capabilities across diverse tasks but raise concerns about privacy, copyright, and harmful materials. Existing LLM unlearning methods rarely consider the continual and high-volume nature of real-world deletion requests, which can cause utility degradation and catastrophic forgetting as requests accumulate. To address this challenge, we introduce \fit, a framework for continual unlearning that handles large numbers of deletion requests while maintaining robustness against both catastrophic forgetting and post-unlearning recovery. \fit mitigates degradation through rigorous data Filtering, Importance-aware updates, and Targeted layer attribution, enabling stable performance across long sequences of unlearning operations and achieving a favorable balance between forgetting effectiveness and utility retention. To support realistic evaluation, we present PCH, a benchmark covering Personal information, Copyright, and Harmful content in sequential deletion scenarios, along with two symmetric metrics, Forget Degree (F.D.) and Retain Utility (R.U.), which jointly assess forgetting quality and utility preservation. Extensive experiments on four open-source LLMs with hundreds of deletion requests show that \fit achieves the strongest trade-off between F.D. and R.U., surpasses existing methods on MMLU, CommonsenseQA, and GSM8K, and remains resistant against both relearning and quantization recovery attacks.

Popular facts are memorised more deeply during pretraining and resist removal longer than rare ones, yet existing LLM unlearning methods apply uniform gradient pressure regardless of training-data frequency. We propose the AdaPop (Adaptive Popularity) method, which combines local token confidence with a per-fact popularity-dependent exponent derived from an external proxy (e.g., Wikidata sitelinks, LLM-as-Judge), and automates the forget-retain balance via a dual-ascent controller that adjusts the retain penalty each epoch. Across three model families and two benchmarks, AdaPop leaks ~5x less forgotten content than competing methods under paraphrased queries and ~1.6x less under adversarial reformulations. We support our analysis with internal metrics: under our method, forget-set hidden states move further from the pre-unlearning model's states than under other methods, while retain-set representations remain close.